BCG—Global Digital Marketing Manager - SEO/AEO/GEO

Job description

Description: Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do BCG.com is a highly trafficked web property, publishing hundreds of articles, reports, and perspectives annually. As AI-powered search reshapes how decision-makers discover and consume thought leadership, BCG is investing to ensure its content surfaces prominently—not just in traditional search, but across AI-generated answers, featured snippets, and emerging generative engine results. We are seeking a Senior SEO/AEO/GEO resource who specializes in on-site content discoverability, with a strong foundation in keyword research and strategic SEO planning. This role ensures that content is not only discoverable within the site, but also aligned to how users search, think, and navigate topics. You will act as a strategic partner to content, product, and marketing teams—translating keyword insights into content structures, internal linking systems, and scalable discoverability frameworks—and participate in hands-on execution of search optimization on BCG.com. Key Responsibilities Keyword Research & Strategic SEO Leadership - Lead comprehensive keyword research to identify user intent, topic clusters, and content opportunities - Translate keyword insights into content strategies, site architecture, and taxonomy design - Partner with stakeholders to prioritize content based on search demand, business value, and discoverability gaps - Provide strategic guidance on: - Content creation and expansion opportunities - Topic clustering and pillar/cluster models - Search intent alignment across the content ecosystem Content Discoverability Strategy - Design and implement systems that ensure content is both searchable (externally) and findable (internally) - Map keywords to content and ensure logical, scalable internal linking structures - Identify and resolve gaps where content exists but is not aligned to high-value search demand - Align taxonomy, tagging, and categorization with keyword themes and user intent On-Site SEO & UX Optimization - Ensure content is structured to reflect target keywords and semantic relevance - Optimize page templates for keyword clarity, content hierarchy), and scannability - Improve navigation and related content modules using keyword relationships and topic modeling - Implement structured data to reinforce content meaning What You'll Bring - BA/BS in Digital Marketing, Marketing, Information Technology, or equivalent experience - 5-10 years of experience in search strategy and execution, preferably at a B2B organization - Proven ability to translate keyword data into actionable business and content decisions - Deep understanding of: - Search intent and SERP behavior - Topic clustering and semantic SEO - On-page optimization and internal linking - Experience with tools like: - Ahrefs, Semrush, or similar (advanced keyword research) - Google Search Console, GA4 - Screaming Frog / Sitebulb - Strong communication skills—able to advise and influence non-SEO stakeholders Additional info YOU’RE GOOD AT The ideal candidate for this role will have experience working in a fast-paced global environment. They must be comfortable with ambiguity and default to action to drive toward critical objectives set to deliver on global strategy. A flexible mindset is important as the global marketing team continues to leverage new approaches to work and people management. - Critical thinker and ability to problem solve and propose solutions - Ability to navigate complex environment with many voices - Serve as SME for leadership on importance of discoverability to marketing strategy - Default to proactivity and responsibility for self and team- you can work autonomously but seek help when necessary - Excellent communication skills – both written and oral – to manage priorities, expectations, and communicate strategy and results directly to stakeholders. Must be comfortable presenting/explaining technical concepts to non-technical teams - Ability to measure the effectiveness of strategy and make strategic decisions based on data - Ability to manage portfolio of projects and experience influencing cross-functional teams At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development. For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices. We aim to provide a dynamic and collaborative environment that fosters connection and teamwork. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify. Skills: seo strategy, keyword research, search optimization, content discovery, semantic seo, internal linking, taxonomy design, topic clustering, ahrefs, google search console, ga4, screaming frog, sitebulb, structured data implementation, content hierarchy optimization, content navigation, topic modeling, business strategy alignment, stakeholder management, cross-functional collaboration, portfolio management, data-driven decision making, presentation skills, written communication, oral communication