EXL—Lead Assistant Manager - Marketing

Job description

Description: Role Specific Skills §Campaign execution & coordination §Marketing operations management §Quality assurance & validation §Campaign scheduling & workload management §Stakeholder communication & coordination Technical/Soft Skills §HubSpot marketing hub §Marketing automation workflows §Ee-mail marketing platforms §Campaign tracking & reporting tools §Basic knowledge of Google Analytics and UTM tracking §Strong organizational skills §High attention to detail §Problem solving mindset §Ability to manage multiple priorities Requirements: Education Requirements: Bachelor's degree in marketing, business administration, communications, digital marketing, or related field Work Experience Requirements: 3-5 years of experience in campaign management and digital marketing automation Responsibilities: Responsibilities: §Configure and launch marketing campaigns in HubSpot §Manage audience segmentation and campaign lists §Execute e-mail deployments and campaign scheduling §Perform campaign QA and testing before launch §Monitor campaign execution and resolve issues §Maintain campaign documentation and status reporting §Support enrollment, recruitment, and brand marketing initiatives