Mahindra & Mahindra—Manager - Digital Sales & Hyperlocal

Job description

Description: Responsibilities & Key Deliverables Job roles & responsibilities: - Support planning of hyperlocal campaigns by assisting in identifying focus models, regions, and dealer priorities based on volume plans and RO inputs. - Prepare and maintain the hyperlocal campaign calendar, supporting timely execution and tracking performance against defined digital conversion metrics. - Execute day-to-day campaign activities, ensuring campaigns go live as planned and are monitored regularly. - Assist in budget planning and tracking, maintaining records of spends and highlighting variances or concerns. - Coordinate closely with agencies to ensure effective campaign execution, monitor lead quality, and flag improvement areas. - Track and analyze lead flow across digital channels and share plan vs. achievement updates with the team. - Monitor dealer-level lead follow-up and assignment, supporting improvements in turnaround time and customer experience. - Coordinate hyperlocal creatives with agencies, provide regional inputs, follow up on approvals, and ensure timely rollout. - Support dealerships on digital readiness, including lead handling processes and coordination with BDC teams. - Assist in planning and delivering basic training programs to build digital capabilities at dealerships. - Provide operational support for resolving booking or execution-related issues during BAU operations. - Participate in RO/dealer visits to support reviews, capture execution challenges, and share insights for planning improvements. Experience - Sales knowledge at the field level - Strong understanding of digital marketing and sales techniques. Industry Preferred Qualifications - MBA Preferred General Requirements - Excellent communication and interpersonal skills - Analytical mindset with the ability to interpret data and make informed decisions - Proficiency in using digital sales platforms & tools - Ability to work independently and as part of a team Our commitment to Diversity, Equity, and Inclusion