Sun Pharma—Senior Executive - Marketing and Sales

Job description

Description: Job Title: Senior Executive – Marketing & Sales Business Unit: Institute of Medical & Minimal Access Surgery Training Job Grade Location: Gurugram, India At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community. Are You Ready to Create Your Own Sunshine? As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.” Profile Summary: The Senior Executive – Marketing & Sales will be responsible for promoting IMMAST's educational programmes, generating business opportunities, driving course registrations, and strengthening the institute's brand presence within the healthcare community. The role involves developing relationships with hospitals, healthcare professionals, medical colleges, and industry partners, executing marketing initiatives, managing customer engagement, and supporting digital marketing activities to achieve business growth and enrolment targets. Key responsibilities: Marketing & Brand Promotion • Support the development and execution of marketing strategies to enhance IMMAST's brand visibility and market presence. • Execute digital marketing initiatives, social media campaigns, email marketing, and promotional activities. • Coordinate branding initiatives, exhibitions, conferences, CMEs, workshops, and promotional events. • Develop and distribute marketing materials in coordination with internal teams and external agencies. • Ensure consistent brand communication across all marketing channels. Sales & Business Development • Drive course registrations and achieve assigned sales and revenue targets. • Generate new business opportunities through hospitals, medical colleges, healthcare institutions, corporate hospitals, and professional associations. • Develop and maintain long-term relationships with surgeons, healthcare professionals, institutional clients, and key stakeholders. • Identify new market segments and recommend strategies to expand IMMAST's outreach. • Conduct presentations, meetings, and promotional activities to showcase IMMAST's educational offerings. Customer Relationship Management • Manage enquiries received through phone, email, website, social media, and other marketing channels. • Maintain a robust sales pipeline and ensure timely follow-up of prospective participants. • Counsel prospective participants regarding course offerings, eligibility, schedules, and registration processes. • Convert enquiries into confirmed registrations while ensuring a high level of customer satisfaction. • Maintain accurate customer records, lead databases, and CRM updates. Program Coordination • Coordinate with the Academic and Operations teams to understand course schedules and programme requirements. • Ensure adherence to course eligibility criteria, registration processes, and documentation requirements • Support smooth coordination between participants and internal departments before, during, and after training programs. Reporting & Market Intelligence • Prepare periodic sales reports, lead conversion reports, and marketing performance dashboards. • Analyze sales trends, campaign performance, customer feedback, and market data to improve marketing effectiveness. • Monitor competitor activities, industry trends, and emerging opportunities within the healthcare education sector. • Provide recommendations to improve participant acquisition and business growth. General Responsibilities • Ensure compliance with organizational policies, SOPs, and quality standards. • Coordinate effectively with internal teams, faculty, vendors, and external stakeholders. • Travel as required for business development, institutional visits, conferences, and promotional activities. • Perform any other responsibilities assigned by the reporting manager or management from time to time.. Travel Estimate 80% Job Requirements Educational Qualification • Diploma or Bachelor's Degree in any discipline, preferably in Science, Healthcare, Life Sciences, or a related field. • Qualification/Certification in Marketing & Sales will be an added advantage. Experience 3–5 years of experience in Marketing, Sales, Business Development, or Customer Relationship Management, preferably in the healthcare, medical education, pharmaceutical, or allied sectors. Your Success Matters to Us At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together! Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).