Mahindra & Mahindra—Sr. Mgr.-Digital Marketing

Job description

Description: Responsibilities & Key Deliverables Strategic Planning - Develop and execute comprehensive digital marketing strategies aligned with business objectives. - Drive customer acquisition, retention, and engagement initiatives through digital channels. - Identify emerging digital trends, technologies, and best practices to maintain competitive advantage. - Manage annual digital marketing plans, budgets, and KPIs. Performance Marketing - Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms. - Monitor campaign performance and maximize ROI through data-driven optimization. - Manage PPC, display advertising, remarketing, and lead generation campaigns. Search Engine Optimization (SEO) - Lead SEO strategy to improve website visibility and organic traffic. - Collaborate with content and web development teams to implement on-page and technical SEO improvements. - Monitor keyword rankings, backlink profiles, and website health metrics. Content & Social Media Marketing - Develop content strategies that support brand positioning and lead generation goals. - Oversee social media campaigns across relevant platforms. - Ensure consistent brand messaging across all digital channels. - Manage agency partners, content creators, and influencers where required. Website & Marketing Automation - Oversee website performance, UX optimization, and conversion rate improvement initiatives. - Manage CRM and marketing automation platforms for lead nurturing and customer engagement. - Coordinate with IT and development teams for website enhancements and integrations. Analytics & Reporting - Track, analyze, and report digital marketing performance using tools such as Google Analytics, Search Console, Power BI, Tableau, etc. - Build dashboards and provide actionable insights to leadership. - Measure campaign effectiveness and recommend strategic improvements. Preferred Industries Education Qualification MBA in Marketing General Experience Critical Experience System Generated Core Skills System Generated Secondary Skills