Bajaj Auto—MGR (SALES EUROPE - EBU)

Job description

Description: Role Purpose Bajaj Auto is looking for a commercially minded, culturally fluent leader to own the European business end-to-end — sales performance, dealer network health, and brand positioning across the region's most important premium motorcycle markets. This is a mid to senior, hands-on regional leadership role for someone equally comfortable in a dealer showroom in Barcelona, a distributor negotiation in Milan, or a brand strategy session in Paris — someone who treats each market's cultural and commercial differences as a lever, not a complication. Key Responsibilities International Sales Strategy & Market Development - Develop and execute the sales strategy for Europe, with Spain, France and Italy as core markets. - Identify new market opportunities and drive business growth across assigned territories. - Build market-specific plans grounded in customer behaviour, product positioning competitive dynamics and regional nuances. Agency & Distributor Business Guidance - Manage and direct regional agencies for PR, brand and activations, ensuring consistent execution against brand strategy. - Guide distributors across Western and Southern Europe on business process and operating standards and collaborate with them on growth planning. Dealer & Partner Management - Build and manage relationships with dealers, distributors and business partners across the region. - Drive dealer performance through structured engagement, joint sales planning and market activation. - Ensure dealer and partner activity stays aligned with brand standards and the intended customer experience. Brand Positioning & Market Understanding - Partner closely with brand and marketing teams to reinforce premium positioning across markets. - Understand rider motivations and lifestyle segments, which differ meaningfully between Southern and Western Europe. - Translate brand philosophy into market-specific sales opportunities, including differentiated propositions such as touring versus travel use cases. Competitive & Market Intelligence - Track competitor activity, pricing strategy, customer trends and market developments across territories. - Turn intelligence into actionable input for product positioning and sales execution. Customer & Community Engagement - Build a deeper understanding of premium motorcycle riders and enthusiast communities in each market. - Support initiatives — rides, events, ambassador programmes — that build brand affinity and loyalty. Performance Management & Reporting - Own sales performance, market share, dealer productivity and business KPIs for the region. - Report regularly to global leadership with clear, data-backed insight. - Drive continuous improvement based on market feedback and performance data. Key Competencies Technical / Functional - Strong understanding of brand management and digital marketing. - Ability to shape and execute brand positioning strategy, including differentiating consumer experiences - Good analytical skills - Ability to read market nuances across countries and adapt sales strategy accordingly. - Strong commercial acumen, with a track record in sales growth, market expansion and customer insight. - Understanding of premium customer behaviour and lifestyle segments. Qualifications, Experience & Practical Requirements - 8–12 years of relevant experience with mix over any two Sales, Brand, digital marketing, Channel development, CXP - Cross-functional experience across Product Planning, Marketing and Sales is strongly preferred. - Bachelor’s degree in business, Marketing or a related field with MBA or equivalent advanced qualification preferred.