Mahindra & Mahindra—Manager - Digital Transformation

Job description

Description: Summary The role is responsible for driving digital transformation across the sales and pre-sales value chain of the EV Commercial Vehicle business, by identifying process improvement opportunities, implementing technology solutions (CRM, mobile applications, portals, and Gen AI-enabled tools), and enabling data-driven decision-making. The role acts as the bridge between business functions (Sales, Marketing, Customer Experience) and technology teams, and is accountable for the end-to-end digitisation of the pre-sales and sales journey — from lead generation through to conversion — while accelerating operational excellence, enhancing customer experience, and supporting organisational growth through digital innovation. Key Responsibilities Digital Transformation Strategy - Develop and execute digital transformation roadmaps for the sales and pre-sales function, aligned with business objectives. - Identify opportunities to improve operational efficiency through automation, digitisation, and emerging technologies such as Gen AI. - Collaborate with business leaders to define transformation priorities and success metrics. - Drive adoption of digital-first practices across the sales, marketing and service functions. Sales & Pre-Sales Digitization - Own the EV Commercial Vehicle pre-sales digitisation process end-to-end, including CRM (Salesforce) and mobile application rollout. - Digitise the marketing lead-generation process leveraging Generative AI for portfolio analysis and targeting. - Create and own the product roadmap for all digital products (portals and websites) supporting sales and pre-sales. - Analyse and streamline existing sales processes, identifying areas for improvement and automation. Business Process Excellence - Analyse existing business processes and identify improvement opportunities. - Lead process re-engineering initiatives to improve productivity, quality, and customer experience. - Implement best practices for workflow optimisation and standardisation. - Track and measure process performance through KPIs and dashboards. Technology & Solution Implementation - Lead the evaluation, selection, and deployment of digital platforms and business applications, including CRM, sales automation platforms and analytics tools. - Manage implementation of low-code/no-code solutions, workflow automation, and enterprise systems. - Coordinate with internal IT teams, external vendors, and business stakeholders. - Ensure solutions meet business, security, and compliance requirements, including data privacy (DPDPA). Data Analytics & Reporting - Champion data-driven decision-making across the organisation. - Design and implement management dashboards and reporting frameworks. - Leverage analytics to identify trends, opportunities, and business insights. - Improve data quality, governance, and accessibility. Stakeholder Management - Act as a key liaison between business functions (Sales, Marketing, CX) and technology teams. - Facilitate workshops, requirement-gathering sessions, and solution reviews; prepare BRDs and user stories with acceptance criteria. - Build strong relationships with leadership teams to drive transformation adoption. - Manage change management and user adoption activities, including impact and risk analysis. Project & Program Management - Lead cross-functional digital projects from conceptualisation to deployment. - Define project scope, timelines, budgets, and resource requirements. - Monitor project risks and ensure timely delivery of outcomes, including UAT sign-off. - Report progress, benefits realisation, and ROI to senior management. Innovation & Emerging Technologies - Evaluate emerging technologies such as AI, Generative AI, RPA, IoT, and advanced analytics. - Identify use cases that create measurable business value in the sales and pre-sales journey. - Conduct pilots and proof-of-concepts for innovative solutions. - Foster a culture of continuous improvement and innovation. Job Profile - Work closely with key stakeholders across Sales, Marketing, Service and operations to understand business needs and objectives, translating them into actionable product requirements, BRDs, user stories with clear acceptance criteria. - Evaluate, select, and implement digital tools and technologies that enhance the sales and pre-sales process, including CRM systems (Salesforce Sales Cloud / Service Cloud), sales automation platforms, mobile applications, and analytics / Gen AI tools. - Create and own the product roadmap for all digital products (mobile applications, portals and websites) supporting EV pre-sales and sales digitisation, in line with business requirements. - Analyse and streamline existing sales and service processes, identifying areas for improvement, automation, and Gen AI-led digitisation (e.g. marketing lead-generation and portfolio analysis). - Collaborate with the design team to create the best user experience for product features and co-design UI mock-ups and wireframes; work closely with engineering through the full product development lifecycle from concept to commercial launch. - Lead the end-to-end product development lifecycle, from ideation to implementation, ensuring timely and successful delivery of digital products, including User Acceptance Testing (UAT) sign-off. - Lead change management processes and execute impact analysis to identify, analyse, and prepare risk-mitigation tactics that improve product strategy and drive user adoption. - Ensure digital products and processes are designed and implemented in alignment with data privacy and regulatory requirements (e.g. DPDPA). Key Skills Digital Transformation Strategy Business Process Re-engineering (BPR) Project & Program Management Business Analysis & Requirements Management (BRDs, User Stories) Data Analytics and Dashboarding Process Automation and Workflow Design Change Management & GTM Stakeholder Engagement (Sales, Marketing, IT, Engineering) Problem Solving and Decision Making Team Collaboration & Vendor Management CRM Systems (Salesforce Sales Cloud & Service Cloud) ERP (SAP) Dealer Management System (DMS) Mobile Application Product Management Driving Product Roadmaps, UX/UI Wireframing & Mock-ups Agile and Waterfall Project Management Methodologies AI and Generative AI Applications (Pre-Sales / Marketing) Data Privacy & Compliance (DPDPA) Key Performance Indicators Digital adoption rate Process / sales-cycle efficiency improvement (%) Automation benefits realised Project delivery timelines Cost optimisation achieved ROI from digital initiatives Data quality & reporting accuracy Sales digitization / lead-to-conversion uplift UAT sign-off & product launch adherence Experience 6 to 10 years of overall experience, with demonstrated exposure to digital transformation / sales-process digitization, ideally within automotive, EV, or allied manufacturing businesses. Qualifications - Bachelor's degree in Engineering or a related field (e.g. Mechanical, Computer Science, Auto Manufacturing). - MBA / PGDM (IT or Systems) or equivalent qualification preferred. - Strong analytical and data-driven decision-making skills. - Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and with senior stakeholders.