Tata Consumer Products—Assistant Manager - Marketing, Ching's Secret

Job description

Description: Designation Assistant Manager– Marketing, Ching’s Secret Function Marketing Location Mumbai Reporting To DGM, Marketing, Chings Job Description What are the Key Deliverables in this role? Financial Outcomes - Driving Monthly Brand KPIs via monitoring & execution of planned initiatives. - Analyze primary and secondary sales and distribution metrics to ensure monthly targets are on track. - Track stock ageing, billing efficiencies, etc. to highlight and minimize business loss. Customer Service - Strong execution of Go-To-Market inputs to ensure timeline adherence. - Co-create with the BM on brand messaging for GTM elements, E-com pages, etc. - Plan & execute events, activations, and market interventions for key categories/SKUs in line with annual plans. - Coordinate with cross-functional teams and vendor partners. - Ensure timely connectivity of launch elements, POSM, merchandise, etc. in the market. Internal Processes - Manage promo/pricing/pack change transitions for on-time delivery. - Ensure timely approvals and closure of vendor payments, contracts, and internal IOs. - Gather competition intelligence by tracking: MRP + schemes and flag off changes wherever applicable. New product or communication launches. Innovation and Learning - Lead the brand scorecard data analysis and share actionable insights for management reviews. - Analyze data sources to share actionable insights from Nielsen, IMRB, and Brand Track. - Analyze reports to identify concerns and opportunity areas on brand metrics such as market share, penetration, etc., to help Brand Managers take decisive actions. Export Innovation Scope: Lead development-led export projects including new products, new variants, recipe development, recipe rework and export-exclusive launches. Regulatory-only and compliance-led replication projects remain under the Exports PM structure. What are the Critical success factors for the Role? - Strong execution skills with ability to deliver multiple tasks under timelines - Overall experience of 3-4 years in Sales & Marketing. Prior sales experience preferred. - Strong analytical skills – Good Excel working with ability to run varied formulas - Ability to manage projects individually. - Has worked in BTL led role / organization with some creative development - Fluent in oral and written communication - Experience in FMCG brand management preferred