JioStar—Manager - Copywriting, Sports

Job description

Description: The Sports Copywriter will be responsible for creating compelling, fan-first content across on-air promotions, digital platforms, social media, and marketing campaigns. The role requires a strong understanding of sports, particularly cricket, audience behaviour, and the ability to turn sporting moments and narratives into engaging, culturally relevant content across formats. What you’ll do: - Create engaging copy for sports campaigns, digital content, advertising, social media, and other sports initiatives - Develop long-form content including articles, features, player stories, editorial pieces, and other storytelling formats - Create creative taglines, punchlines, campaign messaging, and promotional copy tailored to the target audience - Script and storyboard content for videos, teasers, promos, and other sports-related audiovisual projects - Develop timely content around live sporting events, tournaments, athlete updates, and major sporting moments - Translate complex sporting action, statistics, and narratives into simple, engaging, and emotionally resonant storytelling - Stay current with national and international sports trends, particularly cricket, kabaddi, football, and Olympic sports - Collaborate with designers, marketers, social media, video, and editorial teams to create cohesive storytelling across platforms - Maintain consistency in brand voice, editorial quality, accuracy, and cultural relevance across content - Edit and proofread content while ensuring quick turnaround, particularly during live matches and major sporting events - Adapt content across different formats, platforms, audiences, and stages of the sports content lifecycle Skills & attributes for success: - Strong copywriting and storytelling skills, with the ability to create sharp, engaging, audience-first content - Strong understanding of sports, particularly cricket and marquee sporting events such as IPL and ICC tournaments - Ability to turn live sporting moments and complex ideas into clear, compelling narratives - Strong creative instincts with excellent attention to detail - Ability to work effectively in a fast-paced environment with tight deadlines and real-time content requirements - Understanding of audience behaviour and content consumption across broadcast, digital, and social platforms - Ability to adapt writing style and tone across different formats and audiences - Strong editorial judgement, proofreading, and content-quality skills - Basic understanding of digital and social media content formats - Proficiency in the relevant content language(s), with strong written and spoken communication skills - Ability to work collaboratively with creative, editorial, marketing, design, and video teams Qualifications & experience: - Bachelor’s degree in Mass Communication, Journalism, Literature, or a related field - Experience in copywriting, content writing, editorial, or creative content, preferably within sports, media, broadcast, entertainment, or digital - Portfolio demonstrating strong writing and storytelling across multiple formats is mandatory