Supreme Industries Ltd.—Senior Officer - Sales

Job description

Description: Job Description Job Title: Senior Officer - Sales Department: Sales & Marketing Location: Sambalpur, Jharsuguda, Sundargarh, Bargarh, and Kalahandi Districts Reporting To: Regional Sales Manager / Branch Manager Grade/Band: O3 Employment Type: Permanent Job Purpose The purpose of this role is to drive and manage secondary sales operations across the assigned territory (Sambalpur, Jharsuguda, Sundargarh, Bargarh, and Kalahandi districts), achieve regional revenue and volume targets, expand market reach, and effectively handle institutional calls to maximize brand presence and business growth. Key Responsibilities · Secondary Sales Management: Plan and execute secondary sales strategies to achieve monthly and quarterly volume and value targets across assigned districts. · Territory Expansion: Identify new retail and distribution partners, expand market penetration, and ensure proper product placement in Sambalpur, Jharsuguda, Sundargarh, Bargarh, and Kalahandi. · Institutional Calls: Manage, nurture, and convert institutional client accounts through scheduled visits, presentations, and tailored commercial proposals. · Channel Partner Management: Build and maintain strong, collaborative relationships with distributors, dealers, and retailers to ensure smooth order processing and stock availability. · Market Monitoring & Competitor Analysis: Keep track of competitor activities, pricing trends, and market demand within the region, providing regular feedback to management. · Collection & Debt Management: Ensure timely payment collections and manage outstanding balances within agreed credit limits from channel partners. · Promotional Activities: Implement local marketing initiatives, trade schemes, and promotional campaigns to drive product pull and brand awareness. · Reporting & Documentation: Maintain accurate daily call reports, sales trackers, secondary sales data, and visit logs. Compliance & Governance · Ensure adherence to company sales policies, credit terms, and standard operating procedures. · Maintain compliance with applicable statutory and commercial requirements in the region. · Support internal sales audits and reviews. Educational Qualification Essential: Graduate in any discipline (Business Administration, Commerce, or related fields preferred) Preferred: MBA / PGDM in Sales & Marketing or equivalent certification Experience Minimum Experience Required: 5–10 Years in FMCG / FMCD / relevant industry sales Preferred Experience: Secondary sales management, channel distribution, and dealer network handling B2B or institutional sales experience Technical Competencies · Strong understanding of secondary sales channel dynamics and distribution networks. · Proficiency in territory planning, beat scheduling, and route optimization. · Familiarity with CRM software and sales reporting tools (e.g., MS Excel, mobile sales apps). · Knowledge of local market conditions and business acumen across the specified districts. Behavioral Competencies · Negotiation & Persuasion Skills · Communication & Relationship Building · Result-Oriented & Target-Driven · Problem-Solving & Decision Making Key Stakeholders Internal Stakeholders · Sales & Distribution Management · Logistics, Supply Chain & Accounts External Stakeholders · Distributors, Dealers & Retailers · Institutional Clients · Local Trade Associations Working Conditions (if applicable) Travel Requirement: [Yes –Travel across assigned districts] Plant/Office Based: [No – Field/Market Based]