Tata Capital—Manager - Digital - Marketing - Mumbai - Lower Parel - JM

Job description

Description: 1. SEO Strategy & Organic Growth • Drive organic traffic growth through on-page, off-page, and technical SEO strategies • Improve keyword rankings and visibility across search engines for targeted business keywords • Identify and implement new growth opportunities and channels for organic acquisition 2. Technical SEO & Website Optimization • Ensure website adherence to SEO best practices including site speed, mobile responsiveness, crawlability, and indexing • Monitor and improve overall technical health of websites • Coordinate with tech teams for implementation of SEO enhancements 3. Content Strategy & Optimization • Drive content initiatives including monthly blog creation and optimization of existing content • Ensure content is aligned with SEO goals, keyword strategy, and user intent • Continuously optimize website pages to improve rankings and engagement 4. Local SEO & GMB Management • Manage Google My Business (GMB) listings for all branches • Ensure accurate, consistent, and optimized business information across locations • Improve local search visibility and customer engagement 5. Backlinking & Domain Authority • Develop and execute backlink strategies to improve domain authority (DA) • Build high-quality backlinks to enhance website and app visibility • Track and improve off-page SEO performance 6. App Store Optimization (ASO) & App Growth • Improve app visibility and downloads through App Store Optimization (ASO) • Conduct A/B testing for app store elements (titles, descriptions, creatives) • Monitor competitor strategies and optimize app performance accordingly • Manage user reviews and ratings to enhance app credibility 7. Reporting & Analytics • Share weekly and monthly performance reports with actionable insights for business teams • Track key metrics including traffic, rankings, conversions, and app downloads • Use analytics to refine strategies and improve ROI 8. Learning & Capability Building • Continuously enhance expertise through Google certifications and digital marketing courses • Stay updated with latest SEO trends, algorithms, and best practices • Apply learnings to improve marketing effectiveness and decision-making