Asian Paints—EXECUTIVE II - WOOD FINISHES TECHNOLOGIST

Job description

Description: External Job Description Business objective - Aid frontline sales workforce in Retail and Project Sales by means of creating awareness on wood coatings product features and selling points Stakeholder Management - Plan and conduct trainings on wood coatings products for Contractors, applicators, architects and furniture manufacturers to impart technical clarity and demonstrate product strengths - Influence existing dealers as well as non-APL dealers in expanding product portfolio and assist them in selling wood coatings products by means of technical briefing sessions through shop meets Market Intelligence: - Aid Marketing function and Research and Technology function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market - Devise ways in which these product strengths can be communicated to the consumers and influencers Quality Assurance: - Provide on-site training as per requirements shared by verticals to ensure right application of products at the site - Perform the quality checks of wood coatings sample panels before providing to stakeholders like contractors, architects etc. - Design the collaterals of wood coatings products and improvise the content to highlight product strengths Customer Complaints - Assist all the verticals in handling complaints related to wood coatings products that could not be solved at their level - Perform the analysis of customer complaints reported and design specific inputs and interventions to avoid reoccurrence of complaints