JioStar—Assistant Manager - Marketing, Sports

Job description

Description: About the Role: We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi League—across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement. The role demands strong creative thinking, data driven, campaign execution experience, and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams, agency partners, and broadcaster to deliver strong marketing for one of India’s most watched sports leagues. Context: The Pro Kabaddi League (PKL), launched in 2014, has grown into one of India’s most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar, the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement, digital-first storytelling, and strategic partnerships that enhance visibility and relevance, this role is central to shaping how kabaddi is positioned in India’s competitive sports and entertainment landscape. Key Responsibilities: - Lead 360° marketing campaigns to drive tune-ins, engagement, and brand awareness - Drive growth and innovation across PKL’s digital platforms including social media, website, and app - Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences - Collaborate with influencers and content creators to expand PKL’s reach and relevance - Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final - Oversee media planning across ATL and digital - Build and manage strategic partnerships to drive brand value, extend audience reach, and unlock co-branded marketing opportunities - Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR, fan engagement, and overall league strategy - Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns - Maintain campaign reports, track performance metrics, and suggest optimizations Performance Measures: - Delivery on engagement, and reach metrics - Consistency and innovation in brand storytelling - Process efficiency and timely campaign execution - Understanding and alignment with sports audiences Qualifications: - MBA with 4–6 years of relevant work experience in marketing, ideally in sports, entertainment, or digital-first consumer brands - Proficient in Microsoft Word, Excel, and PowerPoint for documentation, analysis, and presentations - Experience working with creative or digital agencies is preferred Personal Attributes: - Strong interest and understanding of sport - Creative thinker with a solutions-oriented mindset - Excellent communication and interpersonal skills - Highly organized and detail-oriented - Project management skills & planning - Good presentation skills with the ability to convey ideas clearly and effectively