Zolve—Lead-SEO

Job description

Description: ABOUT ZOLVE Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints. Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve’s cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country. As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual to join us and support our journey. JOB DESCRIPTION Role: Lead – SEO Location: Bengaluru Employment Type: Full-Time We are looking for a senior SEO leader to own and scale organic acquisition at Zolve across traditional search and AI-driven discovery platforms. This role requires deep expertise in technical SEO, keyword strategy, conversion optimization, and AEO/GEO optimization for AI platforms, along with the ability to lead teams and influence product decisions in a high-growth, product-led environment. RESPONSIBILITIES Organic Growth, AEO & GEO Strategy - Own the end-to-end SEO strategy to drive sustained organic traffic, high-intent acquisition, and conversion-led growth - Define and execute keyword strategies across product, transactional, editorial, and programmatic journeys - Lead AEO (Answer Engine Optimization) efforts to improve visibility across AI assistants, featured answers, and conversational search - Drive GEO (Generative Engine Optimization) to ensure Zolve content and product pages are discoverable, cited, and referenced across AI-powered platforms and LLM-based search experiences - Identify organic growth opportunities across geographies, products, and customer segments Technical SEO & Platform Readiness - Lead technical SEO initiatives including site architecture, crawlability, indexing, structured data, Core Web Vitals, and performance - Partner with Engineering and Product teams to embed SEO, AEO, and GEO best practices into development workflows - Ensure SEO and AI-search readiness for new product launches, features, and international expansion Content, Intent & Conversion Optimization - Collaborate with Content, Design, and Product teams to build SEO- and AI-optimized content strategies - Optimize landing pages and funnels to improve organic conversion rates, engagement, and downstream revenue impact - Balance traffic scale with search intent quality, AI visibility, and business outcomes Team Leadership & Capability Building - Build, manage, and mentor a team of SEO specialists and agency partners - Set clear goals, KPIs, and execution playbooks covering SEO, AEO, and GEO - Drive accountability, experimentation, and best-practice adoption across the SEO functions. Analytics, Insights & Reporting - Own SEO and AI-discovery performance dashboards and regular reporting to leadership - Track and optimize metrics including organic traffic growth, Top 10 keyword rankings, AI answer visibility, citations, and organic conversion rates - Translate search and AI-discovery data into clear business insights and product recommendations QUALIFICATIONS Education: Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or a related field. Skills & Experience: - 6–10 years of experience in SEO and organic growth. - 2–3+ years of experience leading SEO teams or agencies. - Strong hands-on expertise in technical SEO, keyword strategy, and conversion optimization - Proven exposure to AEO and GEO optimization for AI-powered search and generative platforms - Experience in product-led, consumer internet, or fintech companies. - Deep understanding of search algorithms, on-page, off-page, technical SEO, and AI search behavior. - Proficiency with SEO and analytics tools (Google Search Console, GA, Ahrefs, SEMrush, Screaming Frog, etc.) - Strong analytical mindset with a focus on business impact and revenue outcomes. - Excellent stakeholder management and communication skills.