Hero MotoCorp—Premium & Global Communication Manager

Job description

Description: Function Corporate Communication Pay Band M3 to M5 Role The role will be responsible for building and strengthening the companys brands by developing integrated communication strategies that enhance brand equity, consumer engagement, and business growth. The role will lead consumer-facing communications across global and premium product launches, campaigns, lifestyle media, digital platforms, influencers, and experiential marketing, ensuring a consistent and compelling brand narrative across all touchpoints A purpose driven role for you Managing and safeguarding Hero MotoCorp's corporate reputation across diverse stakeholders while responding to fast-evolving media, regulatory, and business developments under tight timelines.  Translating complex business, technology, sustainability, and financial narratives into clear, consistent, and impactful communication for multiple audiences.  Balancing the priorities of senior leadership, business functions, legal, and external agencies to ensure aligned messaging without compromising accuracy or confidentiality.  Handling high-pressure crisis and issues management, where timely decisions, sound judgment, and effective stakeholder coordination are critical to protecting brand trust.  Operating in a dynamic, always-on communications environment that requires flexibility, discretion, frequent travel, and availability beyond regular working hours to support business priorities and unforeseen situations. A Day in the life Brand Strategy & Communication  Develop and execute integrated brand communication strategies aligned with marketing and business objectives for premium and global segments  Translate brand positioning into compelling communication that resonates with target audiences.  Ensure consistency in brand identity, messaging and tone of voice across all channels.  Build long-term brand equity through product storytelling. Product & Launch Communications Lead communication planning and execution for new product launches, brand campaigns and market launches. Develop integrated communication plans covering earned, owned, shared and paid channels. Partner with Product, Marketing and Sales teams to maximize campaign impact. Consumer PR & Media Relations Build strong relationships with lifestyle, consumer, automotive and digital media. Drive proactive media engagement to enhance brand visibility. Identify high-impact editorial opportunities and feature placements. Manage product reviews, media drives, launch events and experiential engagements. Agency & Creative Management  Manage PR, creative and influencer agencies.  Ensure high-quality campaign execution within timelines and budgets.  Evaluate agency performance and optimize outputs. Measurement & Insights  Track campaign effectiveness using media reach, engagement, share of voice and brand health metrics.  Generate insights to improve future communication strategies.  Benchmark competitors and identify emerging communication trends. Academic Qualification & Experience Masters degree in Marketing, Communications, Journalism or Business Administration. Relevant Experience  10+ years of experience in brand communications, consumer PR or integrated marketing communications.  Experience in a leading B2C organization especially automotive is preferred. Technical Skills/Knowledge  Brand strategy and storytelling  Consumer communications  Product launch communications  Media and influencer relations  Integrated campaign management  Digital and social media communications  Agency management  Creative thinking  Strong project management Behavioural Skills  Excellent verbal and written communication  Stakeholder Management What will it be like to work for Hero As the world’s largest manufacturer of motorcycles and scooters for the last 25 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 130 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best. About Hero Hero MotoCorp, headquartered in New Delhi, India, is the world's largest manufacturer of motorcycles and scooters for 25 consecutive years with ~$5 billion revenue. The Company's global footprint spans 52 countries across Asia, Africa, Europe, Central and Latin America with a customer base of over 130 million. The Company operates eight manufacturing facilities - six in India and one each in Colombia and Bangladesh- along with two Research and Development centres: Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG). Hero MotoCorp is driving the transition to electric mobility through VIDA, powered by Hero. Strategic alliances with Harley-Davidson and Zero Motorcycles support the design and development of premium and electric motorcycles, respectively. Further demonstrating its commitment to the EV future, the Company has made strategic investments in two- and three-wheeler EV manufacturers, Ather Energy and Euler Motors. Hero MotoCorp is the only Indian two-wheeler manufacturer listed on the prestigious Dow Jones Sustainability Index (D/SI). Hero MotoCorp's Executive Chairman, Dr. Pawan Munjal, was named to the 2025 TIME100 Climate List of the 100 most influential leaders driving business climate action. Beyond mobility, Hero MotoCorp is a major global promoter of sports, including golf, football, field hockey, and cricket. Hero MotoSports Team Rally is India's flag bearer in global rally racing.