Mahindra & Mahindra—Brand Manager - CE Business

Job description

Description: Responsibilities & Key Deliverables - Leads the development of the brand within the context of the agreed strategies to maximise long term sales and profitability. - To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans including TV, print media and OOH. - To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team This includes new launches and devised Go-To-Market Strategy. - Organize customer meets at AO/Dealership level and plant visit for key customers. Preferred Industries Automotive Industry Construction M&H Commercial Vehic Education Qualification MBA; MBA in Marketing General Experience 5-10 years (Min 3 years sales experience is preferred) Critical Experience - Should have prior field sales experience. - Is able to develop commercially and financially sound business proposals. - Has the ability to garner consumer insights, generate innovative brand concepts and product ideas - Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly - Hands on experience in Digital Marketing and AI tools System Generated Core Skills Strategic Planning Sales Market Planning Marketing Social Media Marketing (SMM) ATL Advertising Customer Relationship Management (CRM) Media Strategy Project Management Program Management Program Development Product Planning Sales Planning Market Research Consumer Insighting Idea Generation Stakeholder Management Product Knowledge Brand Strategy Process Knowledge - MPDS Brand Activation Advertising Sales Support Marketing Campaigns Brand Marketing Customer Value Proposition Visual Brand Identity & Communication Consumer Marketing Marketing Metrics Marketing Strategy Promotional Marketing System Generated Secondary Skills