TransUnion—AVP - Product Marketing

Job description

Description: TransUnion's Job Applicant Privacy Notice Team Overview We are India’s leading credit information company and have established ourselves as a key anchor in the credit ecosystem of the country over the past 25 years. As an information and analytics provider, we aim to bridge the gap between stakeholders across multiple ecosystems. We use information for good by analyzing credit information to generate solutions for institutions and consumers. Our solutions facilitate easy access to credit for consumers and provide valuable insights to lenders when evaluating potential borrowers. We are in the business of building trust between organizations and consumers. It is our core belief that trust can help organizations and consumers transact with ease and help them achieve great things. We are committed to not just being an equal opportunity employer but also actively cultivating a culture of inclusion and belonging. We celebrate and respect the unique backgrounds and experiences that every individual brings to our team. Applicants are evaluated based on job qualification - not race, color, sex / gender, religion, caste, national origin, age, disability, marital status, citizenship status, sexual orientation, gender identity or any other status. We are committed to taking affirmative action to employ and advance minorities, women, and qualified disabled individuals. We ensure a safe, productive, and harassment-free workplace for all. We are committed to providing reasonable accommodation for individuals with disabilities throughout the application and employment process. Please contact us to discuss any accommodation you may need. Culture and Values Our culture is welcoming, energetic, innovative, and deeply committed to fostering an environment of belonging, where diverse perspectives and backgrounds are valued. There’s an overall synergy that flows throughout the company, creating a sense of connect, belonging and unity in knowing that we’re all working to achieve the same overall goal. Our core values which we live by every day are integrity, People, Customer, and Innovation. https://www.transunion.com/privacy/global-job-applicant What is excitement and passion for us? We define it as a blend of curiosity, ability to unlearn and yet continuously learn, able to connect with meaning and finally the drive to execute ideas till the last mile is achieved. This passion helps us focus on continuous improvement, creative problem solving and collaboration which ensures delivery excellence. Dynamics of the Role We’re looking for a dynamic and strategic Senior Product Marketing Manager to be an integral part of the growth of TransUnion CIBIL’s business. This role owns regional go-to-market strategy, delivers differentiated value propositions, and ensures successful commercial outcomes through tight cross-functional collaboration. You will lead both strategic and tactical product marketing activity across TransUnion CIBIL’s solution portfolio and the different sectors we serve. You will foster tight collaboration across regional teams (sales, marketing, product, strategy) and work closely with your global product marketing associates. The voice of the customer will be at the heart of what you do. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Role Overview And Core Responsibilities - Regional Strategy & Execution: Own and lead go-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes. This will include supporting product launches, sales enablement, market-driven initiatives, and targeted campaigns. Elevate Product Marketing as a function, acting as the ambassador to champion the value we deliver and ensuring alignment to TransUnion’s global product marketing framework. - Content & Messaging: Develop and roll-out solution messaging, sales enablement materials, and content that captures the customer issues, market trends, and the walk to TransUnion’s value proposition. Creating narratives that uniquely position TransUnion in the market and resonate deeply with buyers. This will include materials such as pitch decks, solution brochures, customer case studies, and competitive battlecards. Build and maintain personas and ideal customer profiles that reflect the regional and market sector nuances. - Market Intelligence: Conduct ongoing market, customer, and competitor analysis to inform positioning and product roadmaps, create powerful stories that resonate with the regional market and differentiate TransUnion CIBIL’s propositions from the competition. - Cross-Functional Collaboration: Influence and align stakeholders across product, sales, market development, and marketing teams to ensure go-to-market readiness across the organisation. Work tightly with the global Product Marketing team to drive and localise global launches for the Indian market, and leverage best-practice processes and tools. - Performance Measurement: Track and report on key performance indicators to measure the impact of product marketing. Required Knowledge And Experiences - 7+ years in B2B product marketing, preferably within information services or broader SaaS sectors. - Demonstrated success bringing new solutions to market and driving ongoing growth with a strong commercial acumen - Ability to translate complexity into clear customer-facing value - Exceptional collaboration and communication skills with the ability to influence others - Comfortable with autonomy, combining strategic thinking and doing the work Passion for translating complex business problems and solutions into compelling stories. - Experience setting up a regional product marketing operation - Focused on outcomes – you are a problem solver who combines data-driven insights with creative thinking. You couple strategic approach with hands-on ownership to achieve success - Strong English speaker in a business context - It’s advantageous if you have experience working in: o a matrixed global organisation o Financial Services, FinTech, lending, fraud, or regulated markets TransUnion Overview: At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence. Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology. TransUnion Job Title Advisor, Product Marketing