BCG—Senior Analyst - BCG Vantage

Job description

Description: Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do As a Senior Analyst – BCG Vantage on our Client Focus path within BCG's Marketing, Sales & Pricing (MSP) Practice Area, you will deliver on the following responsibilities in-alignment with the client and commercial priorities for the Topic business: - Deliver value to clients via individual functional expertise and/or institutionalized knowledge assets (products, tools, data, workshops, frameworks, surveys, domain-specific data and related expertise, etc.) - You will contribute on cases (client projects) and proposals by contributing relevant analysis and insights and help create strong impact for the client. - While on these client staffing assignments/ projects you are expected to understand client requirements, business implications and provide in-depth expertise across brand & marketing topics, channel-level understanding to deliver on comprehensive analysis and strategic priorities of the client project. - You will support commercialization efforts for the topic/sector working, in conjunction with business leaders, through contributing analysis and insights to proposals, client workshops and marketing materials. - Additionally, as a Senior Analyst in BCG Vantage, you will contribute to developing AI-led assets, agents, Claude Skills as intellectual property for the business. You will further assist in onboarding and training colleagues based on your topic/sector expertise. - Travel requirements to support client projects, proposals, conversation starters will be minimum 60-80% and may vary across the year - Liaises with case team leadership and other specialized teams (e.g. BCG X) to bring out the optimal solutions to ensure that requests/projects are delivered in an optimal manner - Leverage his/her expertise to support project proposals (e.g. outside-in observations, competitive benchmarking, maturity assessment etc) as well as client casework. - Be responsible for creating and maintaining best-in-class institutional content and knowledge that supports and advances the Digital Marketing topic (e.g. case vignettes, credentials, toolkit evaluations, vendor management, etc). What You'll Bring - Master’s Degree preferred, with demonstrated high academic achievement - 4-6 years of industry or consulting professional work experience - Previous experience at a consulting firm, eCommerce, marketing agency firm strongly preferred - Strong Excel skills required and hands-on experience with Google Ads, Facebook Ads - Understanding of DSP/DMP platforms (Google DoubleClick, DV360 etc.), Mar-Tech, AdTech Platforms, Microsoft Access, and/or Alteryx is a plus - Prior experience in a start-up environment is desirable - Flexible, self-motivated, and proactive out-of-the-box and critical thinker - Excellent interpersonal and communication skills, fluent written and spoken English - Strong business acumen and problem-solving capabilities Who You'll Work With As a Senior Analyst – BCG Vantage on the Client Focused path, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers. Additional info BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations. With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise. BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams. Client Focus (Embedded Expertise) - Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets Topic Activation (Sector Expertise with Proprietary Tool & Data Solutions) - Combines deep domain insights with our know-how and proprietary assets to address targeted challenges directly with clients and project teams; co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients Research (Practice Topic and Sector-Aligned Research and Insights) - Delivers actionable research and insights tailored to the client project’s needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data. YOU'RE GOOD AT - Solving complex client problems through relevant analytical approaches and customized solutions - Assessing client’s digital marketing strategy, channel level maturity, run in-depth diagnostics and campaign management capabilities. - Understand the various components and drivers of growth across various stages of the customer journey including – acquisition, onboarding, engagement, and retention. - Analyze trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth & retention. - Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs - Working closely with client teams and agencies to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients' goals - Interfacing with BCG case and client teams and reporting on results, in a credible and confident way - Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working - Flexibility and bringing a curious and creative mindset, open to new things, and able to propose innovative ideas - Ability to navigate complexity and ambiguity - Leading projects effectively from start to finish, mobilizing team to deliver on business priorities and commercial impact - Acting as a highly effective coach and mentor, guiding team members to achieve goals efficiently and effectively - Working in an ever changing and complex environment, and comfortable with ambiguity and navigating a fast-paced environment At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development. For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices. We aim to provide a dynamic and collaborative environment that fosters connection and teamwork. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify. Skills: excel, google ads, digital marketing strategy, data analysis, facebook ads, campaign management, competitive benchmarking, maturity assessment, user journey analysis, a/b testing, microsoft access, alteryx, dsp/dmp platforms, mar-tech platforms, adtech platforms, vendor management, knowledge management, project leadership, stakeholder management, client relationship management, coaching and mentoring, agile