Bajaj Auto—MGR (Brand Communities & Content - CMU)

Job description

Description: Level / Grade EX Job Role/ Function Brands - CMU Designation Mgr (Content & Social Meda – CMU) Educational Qualification Necessary: Graduate Necessary: MBA/ Degree in Media Communication Experience Minimum: 3 yrs Maximum 5 yrs Industry Specifications: FMCG/Auto/Consumer Durables- Media Agency or Corporate Preferred Exposure: - 3-5 years’ experience in social media, content or digital brand roles. - Proven portfolio of content-led brand building - Strong storytelling instinct — visual, written and conceptual. - Should be an ‘ideas’ person - Deep understanding of youth culture, creator ecosystems and digital trends. - Comfortable on shoots, rides, events and community meets. - Good understanding of social media tools and analytics - Passion for motorcycles is a big plus Reporting Report to (Designation) No. of Reportees Direct Reporting Category Manager Indirect Reporting (if any) NA NA Job Responsibilities - Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms. - Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences. - Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes. - Manage creators, photographers, filmmakers, agencies and internal stakeholders. - Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team. - Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement. - Spot cultural trends early and translate them into relevant content ideas. - Own social media budgets and content production timelines. Stakeholders - Internal: Sales team, Brands Teams - External: Agencies Competencies Technical/ Functional: Behavioural: - Align and motivate team for high performance - Collaborate across all interfaces - Uphold values; inculcate a culture of excellence - Generate ideas; solve problems creatively. - Champion improvements and positive change. - Develop and engage people. - Liasoning with all stakeholders specially sales team