Tata Consumer Products—Assistant Manager - Innovations

Job description

Description: Designation Assistant Manager – Innovations, Packaged Foods Function Marketing Location Mumbai Reporting To VP – Innovations, Packaged Foods Job Description What are the Key Deliverables in this role? Financial Outcomes Evaluation and Validation: The incumbent will be responsible for - Managing the medium/long term pipeline of new products in-line with the business goals . - Conduct rigorous testing and validation of innovation P&L by liaising with Finance, R&D, Factory etc Customer Service: Consumer centric mindset - Closely track the category for competition mapping and new trends for growth and plan innovation pipeline - Leverage different idea generation platforms to identify the trends, conversations and input it in the NPD process - Conduct consumer connects to mine consumer insights and work collaboratively with R&D team to launch new products Internal Processes - Project Management, Collaboration and Knowledge Sharing: - Drive the NPD agenda in line with business priorities - initiatives that will deliver on targets for NDP as a % of turnover - Manage the innovation funnel stage gate process for key projects in line with business KPIs - Work closely with cross functional teams to deliver on the strategic pillars of the NPD funnel; drive ownership and accountability across the organization for NPD projects - Develop the product specifications in consultation with the consumer insights, marketing, sales, packaging, regulatory and the R&D teams - Draw the GTM strategy along with brand team for the NPD brands and lead the launch of the products - Lead research processes both qual and quant for all NPD projects - Lead the launch for NPD in case of new products / brands successfully transition to marketing team at a later stage – work closely with sales & category teams to see projects through to the market execution stage - Responsible for all marketing activities for the related Portfolio – interaction with agency in product & communication development, promotions - Assist in the IO/PO Creation and execution Innovation and Learning - Support the process of shoot/asset creation by close partnership with agency partners and freelancer ecosystem - Building Claims tool kit - building a ready toolbox backed with defendable evidence to support Scientific /Technical /Marketing Claims through Commissioned Studies - Kantar, Clinical, Retail, etc. Laison with R&D /technical team to test - Support Lead, design & deliver on impactful consumer facing 360 degree activation campaigns across platforms - Help Proving superiority at Point of Sale - Implementing efficient and scalable superiority activation programs customizable for market type/channels. What are the Critical success factors for the Role ? - Educational Qualification – MBA or non MBA with experience in innovations role works well - 2-5 years of relevant work experience - Great inter-personal, presentation & communication skills What are the Desirable success factors for the Role? - Have worked in BTL / Event led role / organization with some creative development - Fluent in Excel working with ability to run varied formulas - Fluent in oral and written communication & ability to deliver multiple tasks under timelines - Experience in brand management preferred