Tata Consumer Products—Manager, Cooking Soda & Premium Salt Innovations

Job description

Description: Designation Brand Manager –Premium Salt Lite & Innovations Function Marketing Location Mumbai Reporting To Director – Marketing, Premium Salts Job Description What are the Key Deliverables in this role? Financial Outcomes - Be the custodian for the brand P&L and anchor volume and revenue target delivery for the year - Undertake margin improvement initiatives by looking into every cost structure of Material, Transportation, Specs changeover, Packaging changeover - Scout and build on opportunities for scalable high-margin launches in current categories and adjacencies - Track channel wise financial metrics and plan the intervention to generate top lines and bottom lines Customer Service - Develop strong consumer understanding to devise persuasive brand proposition, claims, packaging - Scan the market to identify opportunities for growth – range/pack extensions, new innovation Internal Processes - Influence key stakeholders in Sales, Legal, Regulatory, R&D etc to drive the brand growth objectives - Closely work with Trade Marketing team & Channel Heads to plan and execute the Annual strategy Innovation and Learning - Scope and incubate new innovations and scale existing new launches - Lead innovation on product, concept, business case and launch plans for the portfolio What are the Critical success factors for the Role ? - MBA, Major in marketing preferred - 2+ years of experience in brand management OR sales experience in FMCG category - Prior experience in working closely with sales team to drive business - Demonstrated evidence of strong GTM execution, impactful initiatives, and business delivery What are the Desirable success factors for the Role ? - Conceptual clarity in basic pricing methodology, marketing mix, P&L working - Having exposure in BTL / trade / Shopper marketing elements creation - Exposure to anchoring new FMCG launches - Exposure to consumer insight generation