Duroflex—Deputy Region Manager

Job description

Description: Role Overview As a Deputy Region Manager of Retail, you will be responsible for overseeing and driving the performance of Duroflex COCO stores across West Region, based out of Mumbai. Reporting to the Rest Of India (ROI) Regional Manager, you will play a key role in achieving sales targets, ensuring operational excellence, and building high-performing store teams. Your leadership will directly impact customer experience, store productivity, and regional business growth. Key Responsibilities - Oversee day-to-day retail operations across multiple COCO stores, ensuring consistency in execution and adherence to company standards. - Drive sales performance and ensure achievement of monthly and annual sales targets and key performance indicators (KPIs). - Ensure implementation of brand standards, VM guidelines, and SOPs across all stores. - Lead, coach, and develop Store Managers and frontline sales teams to improve productivity, product knowledge, and customer engagement. - Conduct regular store visits, audits, and performance reviews to identify gaps and drive continuous improvement. - Monitor inventory levels, ensure stock availability, control shrinkage, and maintain stock accuracy. - Analyze sales trends, conversion metrics, and operational reports to recommend and implement corrective actions. - Coordinate with cross-functional teams (HR, Supply Chain, Finance, Marketing) to support store operations and business initiatives. - Support new store launches, store revamps, and special sales campaigns in the region. - Handle escalations related to customer service, people issues, or operational challenges in a timely and professional manner. - Ensure compliance with company policies, statutory norms, and local market practices. Key Performance Indicators • Regional Revenue & Target Achievement % • Conversion & Ticket Size Metrics (ASP, UPT, ATV) • SOP & Audit Compliance Scores • Inventory Accuracy & Shrinkage Control • Staff Retention & Training Completion Rates Candidate Requirements - 5–10 years of relevant experience in retail operations and sales. - Mandatory experience in managing multiple stores / cluster retail operations, with responsibility for store performance, sales, operations, and people management. - Proven experience in multi-store management, including leading Store Managers and frontline retail teams. - MBA is mandatory; an MBA in Retail Management or a related specialization would be preferrable. - Candidates with experience in Mattress, Furniture, Home Furnishing, Jewelry, Optical Retail (D2C), Consumer Electronics & Appliances, or similar retail categories will be preferred. - Strong track record of driving sales performance, operational excellence, and customer experience across multiple stores. - Demonstrated ability to build, coach, and lead high-performing store teams. - Strong analytical skills with the ability to interpret retail metrics, business data, sales trends, and operational reports. - Excellent stakeholder management, communication, and conflict-resolution skills. - Strong understanding of retail KPIs, including conversion, ASP, UPT, ATV, inventory accuracy, and store productivity. - Willingness to travel extensively across the region for regular store visits, audits, and performance reviews. Key Competencies Multi-Store Operations | Sales Leadership | KPI Management | Visual Merchandising | Inventory Control | Customer Experience | Team Coaching & Retention