Tata Consumer Products—Senior Manager - Spices

Job description

Description: Designation Senior Manager - Marketing, Spices Function Marketing Location Mumbai Reporting To Vice President, Staples Job Description What are the Key Deliverables in this role? Financial/Business Outcomes: - Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges - Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions. - Develop and implement annual marketing plan for the category to achieve the volume and revenue target and improve profitability of the category - Ensure adherence to media planning process and timelines, creation of strong media plans, discipline of regular reviews - Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution - Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team - Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth - Get a strong category and competition understanding to identify growth opportunities - Expand margins by leading cost saving initiatives with Cross functional teams - Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics Customer Service: - The brand needs strong ability to unlock insight – to find the way to win in the competitive context – and then design and execution of marketing assets including ATL/ BTL/ team engagements and festive campaigns. - Be the voice of consumer and deliver strong consumer actionable insights & convert them into impactful trade and consumer activations/ initiatives to grow business metrics - Conduct analysis using internal & external reports/research and implement data driven brand initiatives. Internal Processes: - Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives. - Work with procurement & supply chain teams to ensure stock availabillity - Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives. - Monitor & influence demand forecasting and adapt plans as required. - Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by o Ensuring sharp understanding of brand agenda & ensuring timely issuance of briefs. - - o Evaluate and enable deployment of relevant plans to achieve brand objectives. - o Review plans on an ongoing basis (including spends) to adapt as required - Innovation and Learning - Work closely with R&D, Packaging, production & manufacturing team to develop pipeline for new relevant SKUs/ variant extensions and develop stronger product claims What are the Critical success factors for the Role? - Experience of brand management / sales experience in FMCG category - Prior experience in working closely with sales team to drive volume/value - Conceptual clarity in basic pricing methodology - Strong data mining & analytical skills (comfortable handing data and MS excel proficiency), strong presentation skills - Educational Qualification – MBA (Major in marketing preferred) - Experience – 2- 3 years What are the Desirable success factors for the Role ? - Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions. - Good communication skills and stakeholder management capabilities - Familiarity with the consumer goods industry and an understanding of its challenges and opportunities