Asian Paints—SENIOR EXECUTIVE - WOOD FINISHES TECHNOLOGIST

Job description

Description: External Job Description Business objectives • Work with Contractors & Regional TE on key products and support in developing the product & doing high end comprehensive market trial. • Conversion of FM for High end PU+ Product. Technical Assistance • Provide technical assistance pre-and-post product trial to Applicators, Regional TE & FM. • Undertake on-site sampling for new products with the help of Marketing, R&T and Application team to establish the product performance before its launch. • Provide technical input to Marketing, R&T for product improvement. • Provide Support to Sales Team in complaint handling and inputs to R&T for further product improvement. Market Development • Identify and engage with Woodfin applicator for the purpose of market expansion and upgradation. • • Discuss & co-ordinate with MKTG/Sales/TF team to understand the regional market requirements and develop products to cater specific requirements. • Develop USP for products, applications to gain competitive advantage over competition. • Track the launch & seeding for new products and ensure they are driven in each India 1 Regions. Training & Development • Coordinate and arrange product training for Sales/Spec/Application team and promotional activity for key contractors /applicators & FM team. Market Intelligence & Branding Activities • Study competition (product/price/promotion/place) with the help of Sales/Spec/Application Team and develop SWOT analysis of key categories. • Develop/modify product brochures, leaflets for key product category for key segment, prepare starter kit of cured samples of Repair Range and circulate among team members. • Plan Exhibition and regional meets with support of sales & spec team for successful promotion of entire product range.