Area Business Manager

Role Objective / Major Purpose of the Job The incumbent will be responsible for achieving area sales targets by leading and developing a team of Field Officers, strengthening customer (KOLs, doctors, chemists) relationships, ensuring product and market development, and driving effective implementation of marketing strategies in the assigned area.

Principal Tasks & Responsibilities 1. Sales & Business Achievement Achieve monthly and annual sales targets for the area. Drive brand-wise target achievement, especially for focus/thrust brands. Ensure each FO achieves territory targets and maximize team productivity. Improve business hygiene by minimizing returns and expiries. Ensure accurate forecasting for smooth product availability and distribution. Coordinate with distributors/C&F for effective supply management. Ensure timely collection and achievement of receivable targets.

2. Customer & KOL Development Develop and manage brand-specific core customers and KOLs. Ensure team maintains Dr Call Average of 12 and minimum 95% MCR coverage. Strengthen relationships with KOLs through regular personal visits. Track KOL contribution and implement corrective actions where required. Support strategic alliance programs to maximize ROI from key accounts.

3. Product & Market Development Identify core customers for each key product and enhance their contribution. Monitor product performance and address business gaps proactively. Expand market coverage and identify new growth opportunities.