BCG—Lead Growth Architect - BCG X

Job description

Description: Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. Growth Architect Lead at BCG X Growth Architects are digital marketers who operate as venture CMO’s, responsible for accelerating our clients’ business results across marketing, product, data and technology. They are innovators, continuously seeking to set the standard for performance marketing best practices, rapidly developing transformative strategies to deliver against ambitious growth targets. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best-in-class customer acquisition, engagement and retention. In this role you will: •Own growth strategy, execution, and optimization for one of our digital businesses •Be able to develop multi-channel growth strategy based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc. •Be an expert in setting up digital marketing data and analytics, tech stack and operating model for best-in-class growth businesses •Define, execute, analyze, and optimize A/B and multi-variant tests, have a track record of optimizing and materially improving conversion rates through rapid testing •Work with Growth team to implement various growth experiments •Prepare growth strategy documents, frameworks, and guidelines for internal and external use •Convert insights into action •See customer acquisition process through from ideation to execution •Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business growth and operationalize the business model •Contribute to vetting and building out our marketing tech stack partnerships •Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity •Be obsessed with customer centricity and addressing unmet customer needs through executing on growth methodology •Participate in interviews and make hiring recommendations for prospective candidates •Coach, mentor, and participate in review cycles for mentees We Are BCG X We’re a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world’s most complex problems. Leveraging BCG’s global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions. What You'll Bring - 10+ years of professional experience in industry, consulting, or agency •MBA, advanced degree, or equivalent experience •Experience leading teams, collecting feedback, and working with employees through reviews •Willingness to travel •Hands on experience with paid media tools like Facebook Power Editor and Google AdWords •Experience with analytics, attribution and vizualization tools like Google Analytics, Mix Panel, Adjust, and AppsFlyer •A proven track record of personal success and ambitious undertakings •A passion for building, bringing to market, and scaling digital products and services •Entrepreneurial spirit to help us shape our growth initiatives and company •Ability to think strategically and creatively: analyze, synthesize, recommend and take actions •Previous marketing or user acquisition and growth experience proliferating consumer facing digital products and services •Expert communication, presentation, and material preparation skills required •A passion for growth marketing and driving customer adoption •Previous experience at a professional consulting company is a plus #BCGXjob #LI-AM9 Additional info BCG offers a comprehensive benefits program, including medical, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, mental health offerings, a generous retirement program, financial guidance, paid time off, and more. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.