IDFC FIRST Bank—Acquisition & Engagement Manager

Job description

Description: Job Requirements About the Role The Acquisition & Engagement Manager in Branch Banking is responsible for supporting branch launches and events within the assigned region or zone. The role focuses on acquiring targeted customers, delivering exceptional and personalized service, and building strong customer relationships. Additionally, the role involves driving below-the-line (BTL) marketing activities to contribute to the overall objectives of the branch banking channel. Key Responsibilities Primary Responsibilities - Conceptualize and execute micro-marketing events for mapped branches and corporate clients as per defined frequency. - Identify and develop a vendor network to ensure quality and cost-effectiveness for all events. - Generate high-quality leads for the acquisition team. - Drive planning and execution of on-ground events to enhance customer engagement. - Facilitate strong business-to-business relationships between the bank and clients by creating an environment conducive to customer interactions. - Ideate and leverage multiple channels to identify new business opportunities. Secondary Responsibilities - Support regional initiatives and collaborate with internal teams to ensure smooth execution of engagement activities. - Monitor event performance and recommend improvements for future campaigns. What We Are Looking For Education - Graduate in any discipline. Experience - 2 to 5 years of relevant experience in customer acquisition, engagement, or event management. Skills and Attributes - Strong planning and organizational skills. - Excellent communication and interpersonal abilities. - Ability to manage vendors and ensure cost-effective event execution. - Creative thinking for ideating engagement activities. - Customer-centric approach with a focus on relationship building. - Ability to work in a fast-paced environment and meet deadlines.