IDFC FIRST Bank—Senior Digital Marketing Manager

Job description

Description: Job Requirements About the Role As a Senior Digital Marketing Manager in the Marketing function, you will be responsible for leading the strategic planning and execution of digital marketing initiatives. You will collaborate with cross-functional teams to align marketing efforts with business objectives, manage a team of digital marketers, and identify growth opportunities through market and competitor analysis. This role requires a blend of leadership, analytical thinking, and creativity to drive impactful digital campaigns and brand visibility. Key Responsibilities Primary Responsibilities - Lead the strategic planning and execution of digital marketing initiatives across channels. - Collaborate with internal departments to develop integrated marketing campaigns that support business goals. - Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities. - Monitor and optimize digital marketing campaigns to maximize ROI and effectiveness. - Stay updated on industry trends, tools, and best practices to ensure the team remains competitive. - Develop and maintain strong relationships with key stakeholders, including external agencies and vendors. - Design and implement brand marketing strategies aligned with the organization’s vision and objectives. - Manage and mentor a team of digital marketers, including hiring, training, and performance evaluation. What We Are Looking For Education - Graduation in any discipline. - Post-graduation in MBA or any. Experience - Minimum 5 to 8 years of relevant experience in digital marketing, with demonstrated leadership capabilities. Skills and Attributes - Strong understanding of digital marketing channels, tools, and performance metrics. - Proven experience in campaign strategy, execution, and optimization. - Excellent leadership, communication, and stakeholder management skills. - Analytical mindset with the ability to derive insights from data and translate them into action. - Ability to manage multiple projects and teams in a fast-paced environment. - Creative thinking and a passion for innovation in digital marketing.