Kotak Mahindra Bank—Affluent Proposition Lead-HO & Support-Branch Programme Team

Job description

Description: Job Title: Affluent Propositions Lead Location: Goregaon, Mumbai Reporting To: Head of Affluent & Salaried Propositions Job Type: Full-time Role Summary: The Affluent Propositions Lead is responsible for developing, managing, and enhancing products and services targeted at affluent and high-net-worth (HNW) customers. This role involves designing a compelling value proposition, driving customer acquisition and engagement strategies, and ensuring alignment with the bank’s overall wealth management and retail banking objectives. Key Responsibilities: Strategic Proposition Development: - Develop and implement a competitive and differentiated affluent banking proposition. - Design exclusive banking benefits, personalized wealth management solutions, and premium customer experiences. - Work closely with stakeholders (e.g., product, marketing, and digital teams) to ensure seamless execution. Customer Experience & Engagement: - Enhance the customer journey for affluent clients through superior service, digital solutions, and concierge offerings. - Identify customer needs through research and insights to develop tailored solutions. - Collaborate with relationship managers and wealth advisors to optimize service delivery. Product & Service Innovation: - Drive innovation in banking products such as premium accounts, investment solutions, credit cards, and lending options tailored for affluent clients. - Leverage digital platforms and fintech partnerships to enhance customer experience. - Ensure regulatory compliance in all proposition designs and offerings. Sales & Marketing Collaboration: - Work with sales teams to develop strategies for customer acquisition and retention. - Design and execute marketing campaigns targeting the affluent segment. - Conduct competitor analysis to ensure market-leading positioning. Performance Monitoring & Reporting: - Track and report on key performance indicators (KPIs) related to affluent banking growth and customer engagement. - Use analytics to measure the effectiveness of propositions and recommend improvements. Key Qualifications & Experience: - Bachelor's degree in Business, Finance, Marketing, or a related field; MBA is a plus. - 12-15 years of experience in wealth management, retail banking, or financial services, with a focus on the affluent customer segment. - Strong understanding of affluent customer needs, banking products, and wealth management solutions. - Experience in proposition development, product management, or customer experience design. Skills & Competencies: - Strategic thinking with a customer-centric mindset. - Strong analytical and problem-solving skills. - Excellent communication, stakeholder management, and negotiation abilities. - Knowledge of digital banking and fintech trends in wealth management.