Uber—Head of Social Media, India & South Asia

Job description

Description: About the Role The Social team is responsible for telling Uber’s story in an engaging, inspiring, humanizing and innovative way across global channels, and to a global audience. We develop creative programming ourselves, build relationships with key influencers and creators, and launch new products and partnerships in a Social-first way. As the Head of Social Media Manager for India and Sri Lanka, you will play a crucial role in developing and executing strategic social plans to evolve and elevate our social media presence for Uber in India and Sri Lanka. You will work closely with cross-functional partners to bring new products, partnerships (comms, marketing and policy), campaigns, owned programming and events to life on our channels. This role requires excellent written and verbal communication skills, iPhone shooting and editing skills, an eye for graphic design, thumb-stopping content ideas, and the ability to thrive in a fast-paced environment. What You'll Do - Set the Social Strategy: Develop, execute and launch the channel strategies for Uber and Uber Eats across Instagram, X/Twitter, YouTube, and emerging platforms. Manage day-to-day social media responsibilities for Uber India’s consumer channel, earner’s channel, and Uber Sri Lanka channel, which support both the mobility and delivery businesses. - Drive Cultural Relevance: Identify trends, conversations, and opportunities where our brands can show up with POV, humor, speed, and creativity. Create culturally relevant, platform-native ideas that tap into trends, moments, and consumer behavior in smart, strategic ways. - Create & Lead Creators: Shoot, edit, and create original content for new products, partnerships, and campaigns, as well as manage folks who will do the same. Ensure the work is cohesive, high-quality, and consistently on brand. - Partner Internally & Externally: Collaborate with comms, marketing, policy, product, and external partners to align on messaging, visuals, and storytelling priorities. - Champion Experimentation: take thoughtful risk-taking, drive testing, and iteration to uncover new creative opportunities. Basic Qualifications - 8+ years of social-first creative roles at brands, agencies, or media companies. - Bachelor’s degree - A deep understanding of major social platforms (Instagram, X, LinkedIn, YouTube) and their respective audiences, features, and best practices. - Proven track record building and scaling social channels with highly engaging, culturally relevant content. - Exceptional communication and stakeholder management skills. - Experience managing creators, influencers, contributors, or creative teams. Preferred Qualifications - 10+ years of social-first creative roles at brands, agencies, or media companies. - A passion for food, pop culture, entertainment, creators, and internet trends. - Understands the importance of activating policy-driven social in India - Strong creative instincts and ability to concept platform-native ideas that ladder up to brand goals. - Ability to thrive in a fast-paced, high-visibility environment that requires both strategic thinking and hands-on execution. - A go-getter who looks forward to rolling up their sleeves, building things from the bottom up, and excels in a fast-paced environment. - A creative strategist who can spot a trend from a mile away and leverages data-driven insights to craft impactful, relevant content that aligns with Uber’s business goals. - A team player who enjoys working closely with cross functional stakeholders and stays calm under pressure. Success at Uber depends on the ability to partner internally and externally, and organize around shared goals. - Communications, editorial planning, and graphic design / video editing experience. - Influencer, creator and talent management experience. - BrandWatch, Dash Social, and Sprinklr experience.