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Description: Key Responsibilities: 1) Business Development & Lead Generation - Source merchants for POS/EDC/Bharat QR/UPI and identify opportunities for CMS across assigned markets and segments. - Work with mapped branches/RM teams to drive leads, campaigns, and product penetration and ensure smooth handover for implementation. - Generate independent leads via references, market mapping, and networking; target priority industries/sectors with tailored propositions. - Collections: Physical & Electronic Collections, Smart Collect/Virtual Accounts, Payment Gateway, e-NACH, BBPS, Cash, UPI. - Payments: Physical & Electronic Payments, Dividend mandates, vendor/salary payouts, UPI payouts, Corporate Remittance - Merchant Acquiring: POS/EDC/Bharat QR with appropriate MDR/subvention constructs. 2) Onboarding, Activation & Portfolio Management - Coordinate with operations/implementation for seamless go-live; ensure activation and throughput (TPV/collections). - Build deep client relationships to retain and grow wallets, cross-sell/up-sell adjacent products, and proactively resolve service issues. 3) Enablement, Training & Marketing Support - Train and enable Branch Banking/Relationship teams to sell CMS and Acquiring products effectively. - Conduct system demos for Potential & Existing clients; run visibility campaigns and provide marketing collaterals to drive penetration. 4) Risk, Compliance & Governance - Ensure KYC/AML and documentation standards are met; maintain AOF accuracy and policy adherence. - Explain chargebacks/fraud risks for all product offering and follow audit/compliance - requirements throughout deal lifecycle.