Mahindra & Mahindra—Senior Manager/ Manager - Social Media & Digital Content

Job description

Description: Responsibilities & Key Deliverables - Support the organization's digital marketing transformation by driving social media engagement, digital campaigns, marketing technology adoption, and customer-centric process improvements. - Create compelling content and storytelling platforms leveraging customer success stories, influencer partnerships, regional insights, and AI-enabled content solutions to strengthen brand affinity. - Enhance customer experience across all key brand touchpoints, CRM platforms, websites, mobile applications, social media channels, and digital ecosystems. - Drive product marketing for Tractors, including product launches, market activation, communication strategy, campaign development, and sales enablement collateral. - Conduct market intelligence and competitive benchmarking to assess competitor positioning, communication strategies, pricing trends, and emerging market opportunities across horsepower segments. - Develop and implement go-to-market strategies for new products, encompassing market research, customer insights, positioning, messaging, and launch execution. - Collaborate closely with State Sales teams to capture market feedback, identify customer needs, and translate insights into impactful marketing programs and campaigns. - Work closely with advertising agencies - Ensure effective planning, development, and deployment of POS materials, dealer branding assets, brochures, and campaign collateral to support business objectives. Experience Experience Requirement: - 3-8 years experience in executing social media strategy, content strategy &innovation with emerging digital trends - Technical Mind-set covering Product & Digital skills. - Street Smart – Go Getter & High learning orientation with execution mind-set. - Brand Launch & Go To Market Strategy execution. - Social Media Engagement & Management. Industry Preferred Qualifications Graduate with Masters or Diploma in Business Administration (or related field) General Requirements Required Competencies: - Customer Knowledge & Relationship Management - Product Knowledge - Market Strategy - Brand Management - Digital Marketing & Social Media - Content Development & Storytelling - Customer Experience Management - Agency handling and Management Our commitment to Diversity, Equity, and Inclusion