Birlasoft—Sr Lead - SFDC Data Cloud

Job description

Description: Area(s) of responsibility SFDC Data Cloud Location: Bangalore, Chennai, Hyderabad, Mumbai, Pune, Noida Immediate joiners preferred Job Description · Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field. · 8+ years of experience in a hands-on technical/development role. · Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices, DLO, DMO, Calculated Insights, Activations · Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio. · Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript. · Good experience in Sales and Service Clouds · Knowledge of all phases of software development including requirement, analysis, design, configuration, testing, debugging, implementation, and support. · Experience in source control tool like Git · Problem-Solving: Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues. · Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment. · Attention to Detail: High attention to detail and accuracy in developing and customizing solutions. Preferred Qualifications: · Salesforce Certifications: Salesforce Marketing Cloud Developer, Salesforce Data Cloud certifications, or other relevant Salesforce certifications. Job Responsibilities · Data Cloud Solutions: Develop and manage data integration, data modeling, and data pipelines using Salesforce Data Cloud (formerly known as Salesforce CDP). · Customization: Customize Salesforce Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations to meet business needs. · Integration: Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third-party systems to ensure seamless data flow and functionality. · Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration and testing. · Work on new development initiatives, as well as bug fixes and enhancements of the existing SFDC solutions. · Reporting and Analytics: Create and maintain reports and dashboards to provide insights into marketing performance and data trends. · Testing and Optimization: Conduct thorough testing of Marketing Cloud campaigns and Data Cloud processes; optimize solutions for performance and scalability. · Collaboration: Work closely with marketing teams, data analysts, and other stakeholders to understand requirements and deliver solutions that align with business goals. · Release and Environment Management including sandbox usage planning, metadata and data migration, environment comparisons and version control. · Documentation: Develop and maintain technical documentation, including design specifications, process flows, and user guides. · Support and Troubleshooting: Provide ongoing support and troubleshooting for Marketing Cloud and Data Cloud solutions, addressing issues and implementing improvements as needed.