PhonePe—Manager, Brand Marketing

Job description

Description: Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore. PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. The Role Overview We are looking for a dynamic and results-oriented marketer to drive & execute the marketing strategy for Payments. As the Marketing Manager, you will be the voice of the consumer while championing the brand & business objectives. You will be responsible for influencing and executing strategies that drive overall business growth by understanding business context & helping translate that into marketing strategy & then executing the marketing strategy across planning, on-app and off-app communication, media, research & measurement. This is a high-impact role that requires: - First principle thinking, business & category understanding, ability to process and appreciate disparate categories, business & consumer context & translate that into sharply focussed marketing strategy & plan of action. - Ability to bring the aligned marketing strategy to life. It will involve brief writing, ability to identify partners, creative flair, analytical abilities, media & research understanding. - For daily success: being on top of business context, structured thinking, presentation skills & relationship building with external and internal stakeholders are must have skills. This role warrants for the candidate to exhibit a high degree of accountability & ownership. You will work cross-functionally, collaborating with teams across Product, Business, Finance, Analytics, Tech, Legal, Procurement and Marketing to drive impact. Experience: Min 5-8 years of experience of driving the marketing charter for categories across FMCG & internet brands (travel, fashion, fintech, D2C brands, e-commerce, edutech, F&B, consumer goods) Description Role: Marketing Manager This role is in the Marketing team at PhonePe, reporting into AD, Marketing, Payments. This role will be responsible for marketing of payments business. Responsibilities - Payments’ marketing will involve driving growth for the payments business through an integrated marketing approach. This will warrant strong category & business understanding, AOP deep dive, ability to process business data into insights and translate that into marketing strategies & actionables which are then program managed to drive the aligned business goal. - Marketing strategy & execution: Defining business objectives & translating them into clear actionables across in-app and external communication, media, research & measurement pov. Execution & operational excellence is critical. This will involve proactively planning for campaigns & their networks with ownership & accountability, breaking down tasks into action items & identifying & working with partners to drive high quality output in a timely manner. - Media channel’s know-how: This will involve understanding channel capabilities from a targeting, impact & measurement pov. Coordinating with channel owners across traditional media, social media, digital performance, and internal app touchpoints—owning communication for categories in-app and off -app to define clear problem statements & follow up on solutions & impact. - Integrated campaign planning: Understanding & appreciation of business realities into clear & simple problem statements & objectives through creative & media briefs. Identifying, evaluating & onboarding the right creative, content & media partners to solve for problem statements. Planning campaign networks & campaign designs across off-app media as well as in-app category surfaces, and working with agencies/partners to timely deliver the output. - Research & Insights: Ability & comfort with qualitative & quantitative data translation into insights that power planning at a strategy level, creative development, media planning & impact measurement. Prior experience of utilising Brand tracks, U&A like studies is mandatory. - Stakeholder mgmt: Managing, influencing & collaborating with key stakeholders while navigating the system to seek clarity & inputs, influence decision making, negotiate, re-pivot if needed. Must haves - MBA from Tier 1 college with at least 5-8 years of Marketing experience in a well established & marketing first internet/ fintech + FMCG brand. Marketing experience to that is holistic and centred around a deep category & consumer understanding with bias for action & measurement. - Analytical bent of mind. Comfort with numbers & relevant business, media & research metrics to arrive at clear & actionable insights. - Relationship mgmt: Ability to manage diff stakeholders while managing ambiguity & navigating the system to influence decision making, seek clarity, negotiate & drive impact. - Media & channel understanding: Proven experience of evaluating, measuring and optimising both paid and owned channels, including end-to-end communication for categories on the app (CRM, in-app messaging, merchandising). Ability to plan & drive experiments that lead to incremental impact for the categories. - Experience of working with different creative, research & media agencies with working relations across the top league agencies. Excellent brief writing skills for Business approach notes & creative and media agencies. - First principle thinking: Ability to think strategically, ask the right questions to get and drive clarity for key stakeholders. The ability to appreciate disparate pieces of information and translate that into clear actionables is important. - Execution excellence: Operational and execution excellence with a high sense of accountability & ownership. Critical Requirement - Business & category understanding along with experience in bringing marketing strategies to life through excellence in program mgmt & marketing ops across both off-app channels and in-app category communication surfaces. - Ability to process & translate different points of view & information to insights that help define clear & singular marketing tasks & goals. - A self-starter with a bias for action & measuring impact. - Accountability & ownership of work. - Agility & resilience to evolve ways of working in agile environments. PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) - Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance - Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System - Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program - Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy - Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment - Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy