Area Business Manager - Reebok

Key Result Areas Supporting Actions Tapping Business potential for the Region · Footfall generation- Ensures execution of the footfall generation plan and monitors quality · Store business plan inputs · Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities. · Business development- Generate leads for RM in terms of business potential and scope for newer stores

Franchisee Management · Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc · Encouraging investment from franchisees

Merchandize Management · Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations · Monitor store opening timelines · Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance. · New Store opening- Responsible for recruitment and managing store opening checklist · SOP Compliance: Undertakes regular store audits and points out the gaps · Rectifies and maintains store standard

Understanding Consumer needs · Information Collection- Ensure compliance to the procedures and a high rate of registration. · Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores · Develop rapport with top customers (approx 20) of every store.

Team Management · Recruitment- Hire Store Manager under RM’s guidance · Store manager quarterly appraisal/ performance review · Motivate and engage the team at the stores · Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views · Spend Budget- Compliance monitoring, set monthly spends. · Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar