Area Sales Manager

Job Purpose Drive Secondary value and revenue growth profitably by leveraging the growth opportunities , coaching the Frontline team and managing DBRs effectively Primary Roles & Accountabilities  Deliver Secondary Value target by developing market in the assigned territory  Add new outlets which should contribute to achieving annual volume/value targets  Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols  Increase the Unique SKU count in the outlet and ensure chilled Product range availability  Achieve trade spends productivity targets  Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management  Coach CEs through Work *with and One on One & Training  Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings , using tools like Execution planner