Assistant Manager
- Location Gurugram, Haryana, India
- Experience 3-6 yrs
- Job type Full-time
- Posted 8 Oct 2026
You will be taken to the employer’s own careers page to apply.
Job details
- Job ID
- 20967
Job description
We are seeking a highly analytical and business-oriented Consultant – Marketing Analytics & Customer Journey Insights to help drive data-driven decision making across marketing and customer experience initiatives. The ideal candidate will combine strong expertise in Adobe Customer Journey Analytics (CJA) and digital measurement with the ability to translate complex data into compelling business narratives and actionable recommendations.
This role requires a strategic thinker who can partner with cross-functional stakeholders, develop insight-driven storyboards, optimize customer journeys, and enable personalized marketing experiences through advanced analytics and customer data platforms
Responsibilities
Marketing Analytics & Insight Generation
- Analyze cross-channel customer, campaign, and behavioral data to uncover actionable insights that drive marketing effectiveness and business growth.
- Develop meaningful measurement frameworks, KPIs, and analytical approaches to evaluate performance across digital channels.
- Conduct deep-dive analyses on customer behavior, engagement, conversion, retention, and campaign performance.
- Translate complex analytical findings into business-ready recommendations and strategic actions.
Customer Journey Analytics & Optimization
- Map and analyze end-to-end customer journeys across digital and marketing touchpoints.