Role Overview We are looking for an Assistant Manager - GTM & Brand Marketing to support the planning and execution of brand, marketing, and go-to-market initiatives for existing and upcoming university partners in India. The role will work closely with internal teams, university stakeholders, agencies, and admissions teams to strengthen brand visibility, improve student engagement, and drive campaign effectiveness across the admissions funnel.
This is a high ownership role suited for someone who understands brand building, product marketing, campaign management, content coordination, and performance tracking within the higher education or education services space.
Key Responsibilities
Brand & GTM Execution
● Own end-to-end GTM planning and execution for new university launches, admission cycles, and key campaign periods.
● Build launch plans, campaign calendars, city-level plans, and marketing trackers aligned with university positioning, target audience, and admission goals.
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● Ensure consistency in brand messaging, creative output, and communication across ATL, BTL, digital, CRM, and offline channels.
● Coordinate with internal teams to execute open houses, campus visits, webinars, student events, school outreach, and city-level activations.
● Track campaign progress, identify execution gaps, and ensure deliverables are completed within timelines.
Content & Student Experience
● Coordinate with the social team for the development of student stories, faculty features, programme-led content, thought leadership articles, videos, and CRM communication.
● Support a scalable content engine for each university partner across key student touchpoints.
● Assist with website content updates, landing page improvements, SEO inputs, and UX enhancements to improve student experience and conversion journeys.
● Work with digital, performance, and admissions teams to identify drop-offs and improve communication across websites, CRM, WhatsApp, email, and campaign pages.
Performance & Reporting
● Track key marketing KPIs, including leads, engagement, CTR, source-wise performance, conversion rates, and funnel movement.
● Help build and maintain campaign dashboards, weekly/monthly marketing reports, and performance trackers.
● Use insights from campaign performance, student behaviour, and admissions feedback to recommend improvements.
● Coordinate with analytics and performance teams to ensure marketing decisions are backed by data.
Required Skills & Experience
● 5-6 years of experience in brand marketing, GTM, campaign management, or education marketing.
● Prior experience in higher education, edtech, student recruitment, or university marketing will be preferred.
● Strong understanding of integrated marketing across digital, offline, PR, content, CRM, and events.
● Ability to manage multiple stakeholders, agencies, timelines, and campaign deliverables.
● Strong writing, briefing, coordination, and presentation skills.
● Good understanding of student decision journeys and admissions funnels.
● Comfortable working with data, dashboards, campaign reports, and performance insights.
● High ownership mindset with the ability to execute fast while maintaining brand quality.
Preferred Attributes
● Strong brand sensibility and attention to detail.
● Ability to think both strategically and operationally.
● Someone who has worked in internet-first, B2C companies
● Comfortable working in a fast-paced, launch-driven environment.
● Good creative judgment and ability to give clear feedback on design, copy, and campaign assets.
● Strong project management and cross-functional coordination skills.
Key Success Metrics
● Timely execution of GTM and admission campaign plans.
● Improved brand visibility and consistency across channels.
● Stronger student engagement across digital, offline, and CRM touchpoints.
● Better content output aligned with the admissions cycle.
● Improved campaign tracking, reporting, and insight-led optimisation.
● Enhanced support for new university launches and existing partner brand growth.
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