You will be taken to TVS Motor’s own careers page to apply. Job ID JOB ID_04885.
Job description
About TVS / Who are we? TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. Job Purpose
Drive demand generation, customer engagement, and nurture programmes for Repurchase and Referral by designing and executing targeted campaigns, offers, lead-generation initiatives, and customer communications. The role is responsible for building a qualified top-of-funnel pipeline and systematically nurturing existing customers and advocates towards repurchase and referral outcomes.
Key Responsibilities
1. Develop and execute integrated repurchase campaigns across relevant customer segments, products, geographies, and lifecycle stages to generate qualified demand.
2. Design targeted offers, schemes, and customer propositions in collaboration with Sales, Finance, Service, Product, and dealer teams to improve campaign response and purchase intent.
3. Plan and drive lead-generation initiatives across owned, dealer, digital, service, event, and partner channels to strengthen the repurchase and referral pipeline.
4. Own customer communication and engagement journeys across channels, ensuring timely, relevant, personalized, and consistent messaging throughout the nurture funnel.
5. Segment existing customers using lifecycle, ownership, engagement, and propensity indicators to improve campaign targeting and nurture effectiveness.
6. Establish lead qualification, handover, and feedback mechanisms with CRM, Analytics, Sales, Service, and Dealer teams to improve lead usability and conversion readiness.
7. Track campaign performance, engagement, lead quality, cost efficiency, and funnel progression; derive insights and implement continuous improvements.
8. Build an annual campaign and engagement calendar aligned with product priorities, customer triggers, seasonal opportunities, and repurchase and referral targets.
Experience
Master’s Degree in Business Management, Marketing, Communications, or equivalent from a recognized institution.
2-4 years of experience in Marketing, Demand Generation, Customer Engagement, CRM, Lifecycle Marketing, Campaign Management, or related roles.
Proven experience in designing and executing customer campaigns, offers, lead-generation programmes, and multichannel nurture journeys.
Strong exposure to campaign analytics, customer segmentation, digital marketing, agency management, and cross-functional stakeholder coordination. Automotive or consumer durable industry experience preferred.
Internal and External Interactions
Internal: SPOCs of respective Marketing teams (Commuter & Premium), Sales teams, finance teams etc. External: Dealers, creative and media agencies, digital and CRM partners, lead-generation partners, channel partners, and customers.
