Bharat Banking: Area Head - Distribution

About Bharat Banking The increasing income diversification, evolution of the tech stack, various government schemes to improve livelihoods, and integrating the country via roads and the internet have provided strong tailwinds to the rural and semi urban (RUSU) or ‘Bharat’ markets.

To better capitalize on the growth runway and “open the world of possibilities” for the Bharat customer, the bank has set up a separate ‘Bharat Bank’ vertical. It is an amalgamation of products and geography, handling certain core products across the country and all the products in the RUSU branches.

The objective is to accelerate the growth journey by expanding distribution reach via branches, partnerships, and digital presence, creating tailored products and processes, and using the One Axis strategy to harness synergies in all parts of the Bank to deliver to the Bharat customer.

The Bank also continues to focus on growing the book profitably by enhancing productivity, improving operational efficiency to reduce cost, and containing risk by leveraging technology such as AI and ML & rigorous portfolio monitoring. About the Role

• You will be part of Distribution team under Bharat Banking Vertical
• You will be responsible for handling Bharat Bank Agenda of the Bank for Clusters & branches mapped i.e., Bharat

Bank Branches performance, RO Channel, Partnerships & key strategic initiatives in Bharat Branches of respective clusters Key Responsibilities