Branch Manager Branch Banking

Group Company: AU Small Finance Bank Limited

Designation: Branch Manager Branch Banking

Office Location: Hari Singh Street Srinagar

Position description: Lead overall branch operations, customer service, and retail product marketing. Drive business growth by achieving targets in book size, yield, fee income, and customer quality.

Primary Responsibilities

• 1. Drive CASA book growth, yield, fee income, and business quality targets.

2. Manage branch sales and service environment effectively. 3. Build and deepen relationships with retail customers. 4. Plan and execute cross-sell strategies and improve sales productivity. 5. Lead local sales campaigns and promotions. 6. Foster a customer-centric culture that ensures high engagement and satisfaction.

Additional Responsibilities

• 1. Coordinate with BOSM and team leaders to drive business growth.

2. Oversee daily branch operations, including vault, ATM, teller, and customer service functions. 3. Ensure adherence to Business TAT and recommend cases beyond DOP to higher authorities. 4. Maintain knowledge of all bank products and support new product rollouts. 5. Monitor and control branch expenses and acquisition costs. 6. Ensure ethical practices in customer acquisition and servicing. 7. Track weekly branch performance and business progress. 8. Plan manpower, conduct appraisals, and manage staff motivation and retention. 9. Develop alternate channels for CASA sourcing and customer acquisition. 10. Train branch staff regularly on products and competition. 11. Support employee engagement, job satisfaction, and team commitment to service.