Brand Marketing Manager, Reebok

The Brand Marketing Manager will be responsible for developing and executing integrated marketing strategies that strengthen Reebok's brand positioning, drive consumer engagement, support business growth, and enhance brand visibility through sports marketing, influencer partnerships, and customer-centric campaigns. The role will work closely with internal stakeholders, agency partners, athletes, influencers, and vendors to deliver impactful marketing initiatives while ensuring operational and budgetary efficiency.

Key Responsibilities

• Brand Strategy & Marketing Planning

• Support the development and execution of annual and seasonal brand marketing plans aligned with business objectives.
• Define brand objectives related to awareness, consideration, footfall generation, consumer engagement, and CRM.
• Collaborate with cross-functional teams to ensure consistent brand communication across all consumer touchpoints.
• Identify innovative marketing opportunities to strengthen brand equity and consumer affinity.

• Consumer Insights & Market Understanding

• Define and continuously refine target consumer profiles based on demographic, psychographic, and behavioural insights.

• Analyze consumer purchase journeys, shopping behaviour, and key buying triggers.

• Monitor market trends, competitor activities, and emerging consumer preferences.