Content & Campaign Manager

A. Overall Purpose of the Job (Brief description of the primary purpose of this position)

This role leads content strategy and campaign execution to support client engagement across digital and service channels. It involves managing curated content, partnerships, and marketing initiatives to drive customer utilization.

B. Key Responsibilities (Critical responsibilities and skills of this position, listed in order of importance)

Campaign Management

• Oversee content creation and governance across websites, apps, and campaigns

• Manage campaign marketing and CMS platforms in partnership with the digital product teams

• Managing campaign management tools (Eloqua, Marketo, Salesforce, MoEngage, etc.)

• Manage vendors and ensure content quality aligns with brand and client objectives

• Develop and execute marketing campaigns to support client programs

• Collaborate with internal teams and partners to optimize content usage

• Monitor campaign performance and implement improvements

Content Management