Customer Relationship Manager
- Location Delhi, DL, IN, 110016
- Experience 8-12 yrs
- Job type Full-time
- Posted 9 Oct 2026
- Qualification Master's / Bachelor's
You will be taken to Hero MotoCorp’s own careers page to apply. Job ID 1368633866.
Job description
Function
Emerging Mobility Business Unit
Pay Band
E4 to M2
Role
The CRM, Lifecycle & Digital Growth Manager will lead customer lifecycle marketing, CRM, organic digital growth and AI-led customer engagement for VIDA. The role will own the customer journey from lead acquisition and enquiry through test ride, purchase, onboarding, ownership, retention and reactivation, while also driving organic discovery through SEO, local search and emerging AI-powered search platforms. The role will work closely with Marketing, Sales, Dealer Operations, Product, Digital, Technology, Data & Analytics and Customer Experience teams to build measurable programs that improve customer acquisition, conversion, engagement, retention and lifetime value.
A purpose driven role for you
Your key responsibilities will include, but not limited to:
1. CRM & Lifecycle Marketing 2. Lead, Test Ride & Sales Conversion 3. Product Launch & Customer Engagement 4. AI-Powered CRM & Customer Engagement 5. SEO & Organic Digital Growth 6. GEO, AEO & AI Search 7. Google Business Profile & Local Discovery 8. Customer Data, Martech & Analytics 9. Experimentation & Optimization 10. Leadership & Stakeholder Management
A Day in the life
The CRM, Lifecycle & Digital Growth Manager will lead customer lifecycle marketing, CRM, organic digital growth and AI-led customer engagement for VIDA. The role will own the customer journey from lead acquisition and enquiry through test ride, purchase, onboarding, ownership, retention and reactivation, while also driving organic discovery through SEO, local search and emerging AI-powered search platforms. The role will work closely with Marketing, Sales, Dealer Operations, Product, Digital, Technology, Data & Analytics and Customer Experience teams to build measurable programs that improve customer acquisition, conversion, engagement, retention and lifetime value.