Deputy Manager- Social Media

Role Objective: Lead the social media charter for Sebamed Personal Care including Influencer & Creator campaigns from a perspective of driving the expertise and science led credentials for Sebamed. KEY RESPONSIBILITIES

Creator & Content Management ? Scientific Storytelling & Authentic Content: Develop a content strategy focused on communicating product efficacy, ingredient technology, and dermatological benefits in a highly engaging, visual, and trend-responsive manner (e.g., explainer videos, ingredient deep-dives, myth-busting Reels). Content must clearly articulate the benefits of the pH 5.5 healthy skin barrier concept. ? Credibility-Focused Influencer Strategy: Build and manage relationships with a tiered network of influencers, prioritizing beauty experts, dermatologists, and credible content creators who can validate product claims and elevate brand authority. ? Social Media Content Management: Working with the social media agency to develop and execute the social media calendar ? Trend & Platform Innovation: Act as the internal expert on emerging social platforms (e.g., TikTok, YouTube Shorts) and viral beauty trends, quickly deploying branded content and campaigns to capture audience attention and drive conversion. ? Community Expert Engagement: Manage community engagement by answering product-specific and technical questions with accuracy and confidence, positioning Sebamed as a knowledgeable leader in skin health. ? Performance Analytics: Analyze content and campaign performance against core marketing KPIs (e.g., engagement rate, video completion rate, traffic to product pages) to continuously refine the scientific and creative narrative. Stakeholder Engagement ? Cross-Functional Integration: Partner with Brand Managers (Skin & Hair Care) and external agencies (Influencer, Creative, Media) to execute high-impact, compliant campaigns that align with brand objectives. ? Crisis & Empathy Leadership: Proactively monitor social sentiment and "chatter" to manage sensitive topics with professional empathy, ensuring swift escalation of critical issues to internal stakeholders. ? Consumer Feedback Loop: Synthesize community insights and social trends into actionable reports, helping marketing teams refine product selection and brand messaging. People and Culture ? Promote and embody the USV Credo ? Oversee right agency onboarding to ensure best social media output ? Conduct regular reviews with agency to ensure timely project delivery ? Leverage personal lived experience to foster an authentic and supportive environment for the community.