Digital Marketing Specialist - Marketing Operations

Job Posting

The Digital Marketing Specialist is responsible for developing, coordinating, executing and tracking email and event programs using our marketing automation tool, Marketo. This role will be tasked with supporting email builds, programs and processes for our marketing operations, demand generation campaigns, event lead management and cross-sell/upsell efforts across multiple lines of business in both the B2B and B2C space. Responsible for implementing email marketing, online seminars, engagement programs, and creative strategies and tactics to promote and sell the organization's products and services through the Marketo marketing automation platform. In addition, this role requires a working knowledge of data analysis, and this person must be detail-oriented, curious, and eager to grow their analytical skills. This position works as part of our marketing operations team, serving the digital marketing needs of a global organization. Essential Duties and responsibilities

• Collaborate with key stakeholders to execute and monitor campaigns via Marketo and Salesforce to engage prospective and existing customers.

• Complete marketing operations responsibilities for designated lines of business, including data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing and deployment.