Tata Consumer Products
Director - Category Marketing & Analytics
- Location IN
- Experience ~10-18 yrs
- Job type Full-time
- Posted 15 Oct 2026
You will be taken to Tata Consumer Products’s own careers page to apply. Job ID 1402406033.
Job description
Designation
Director - Category Marketing & Analytics
Function Alternate Channels Location Bangalore Reporting To VP and Head - E-Commerce
Job Description
Performance Marketing Strategy & ROI Governance
- Own end-to-end performance marketing strategy across ecommerce platforms.
- Drive ROAS, CAC, conversion and repeat metrics across the funnel.
- Govern media and promotional spends to ensure profitability and optimal allocation.
- Build annual and quarterly performance roadmaps aligned to business objectives.
Portfolio - Level Optimisation
- Drive portfolio-wide prioritization across multiple categories.
- Enable cross-category basket building. Translate category growth ambitions into platform-specific performance plans.
- Balance short-term velocity with long-term brand equity in digital ecosystems.
Drive Data & Insight - Led Growth
- Build dashboards for actionable decision-making (not just reporting).
- Identify white spaces across customer cohorts (new, repeat, loyal).
