Executive

Role Objective / Major Purpose of the Job

The Executive – Market Research collects, organizes and analyzes market data to support the marketing team's decisions. The role provides accurate, timely information on markets, competitors and customers for the assigned therapy area and brands. It works under the guidance of the Assistant Manager or Manager – Market Research and the Marketing Project Lead.

Principal Tasks & Responsibilities

Data Collection & Analysis

Collect and update market, sales, prescription and competitor data from secondary sources, audit data and the field. Clean, organize and analyze data, and prepare regular MIS reports and dashboards.

Market Intelligence

Monitor competitor activities, launches, pricing and promotions, and report them on time. Track market and therapy trends and prepare summaries for the marketing team.

Insight & Brand Support

Help with insight mining and attribute mapping. Provide data support for brand plans, portfolio analysis and Growth Target Model inputs.

Research Coordination

Coordinate with research agencies and data vendors on primary research projects, and follow up on timelines and deliverables. Check the quality of the data and outputs received.

Reporting & Support

Prepare presentations and reports for reviews. Flag deviations from the KPIs, such as sales and market share, for the senior team to act on. Support sales and key account teams with market data when needed. Key Skills & Competencies

Functional / Technical

Market Research & Competitive Intelligence (foundational) Data Analysis & MIS Reporting (Excel, PowerPoint) Understanding of Pharma / Consumer Healthcare Markets Basic Product & Brand Management