EXECUTIVE II - WOOD FINISHES

External Job Description

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood

coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion

and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers,

Architects and end Consumers and thereby, achieving overall business objectives.

Business objectives

· Assist the dealer network in driving sales value and volume for

Wood Coatings

· Generate demand for wood coatings by means of organizing

activations, samplings and trainings to stakeholders like

contractors, applicators etc.

· Expand the network for wood coatings through integration with

retail, projects and services team by means of sharing of leads

· Drive growth by targeting and engaging with certain specific

stakeholders who deal exclusively with Wood coatings like

furniture manufacturers

Stakeholder Management

· Conduct shop meets on new wood coatings to promote growth in

the market

· Drive sales by engaging with contractors and architects by means

of product trainings and activations