Executive N - Project Sales

Business objectives

• Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment

• Identify growth opportunities and drive initiatives to gain market share with specific focus on identified key accounts, segments, geographies and products

• Design and run interventions to upgrade customers on usage of high end premium products

• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants etc.

Applicator Engagement

• Develop relationships with and engage applicators using various tools available at his disposal like loyalty club, promotions etc.

• Focus on Applicator business development by developing a strong understanding of the business of the applicators

• Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.

- Market Development

• Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc.

• Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc.

• Actively work towards improving customer experience via working on various service initiatives